The Globalization of Mcdonald's

Topics: Culture, Leadership, The Culture Pages: 13 (4036 words) Published: December 8, 2010
The Globalization of McDonald’s
Leading the Global Enterprise System

The organization chosen is McDonald’s. McDonald’s is a multibillion dollar corporation that has concurred the fast food industry around the globe. McDonald’s has grow by expanding into new competitive spaces, attaining a complex mixture of financial knowledge, custom understanding, developing material and knowledge assets, to expand the market possibilities and replicating and standardizing their practices to be duplicated in similar markets across the globe. McDonalds as a western corporation had to make adjustments in the way they think and react to situations and customs. This paper will demonstrate how McDonald’s developed an open-mindness on the part of their leadership.

Outline and Annotated Bibliography

A. Introduction
1. The globalization of a multi-billion dollar corporation. 2. This paper will provide a guide through a corporation that addresses its western effect on other nations through food. B. Points of discussion

1. Anti-globalization movement against the west.
2. There are several reasons why leadership fails to support the organization and its goals. 3. Increasing performance through deep change.
4. The Five stage approach competency model.
C. Conclusions
           1. Lack of leadership coupled with cultural sensitivity can provide success or failure. 2. Further research into developing leadership styles that would support and enhance the service provided in other non western nations.

McDonald’s a multi-billion dollar corporation that utilizes local employees in each community. The mega giant has developed a tier of progression of success as it has an on going development of a component of the corporation’s strategic plan to educate their managers and line level employees. This occurs by developing a nurturing and ever developing environment for its staff. As such, McDonald’s has demonstrated its dedication throughout its globalization across the street and around the world through the development of a university designed to teach the managers how to lead. The Hamburger University is designed to teach basic management skills with an emphasis on consumer’s behavior and leadership skills. The university also focuses on restaurant specific skills to operate a specific restaurant in a particular geographic location. The utilization of the university has lead to the development of a global leadership program. In turn it has strengthened the management staff that supports its line workers in an achievement –oriented environment. The employees can meet with their managers to be challenged and empowered to find the solutions. This paper will address the techniques and measured outcomes of the globalization of the multi-billion Dollar Corporation and how it develops the staff through the leadership and training it provides.

Culture (from the Latin cultural stemming from colere, meaning "to cultivate")[1] generally refers to patterns of human activity and the symbolic structures that give such activities significance and importance. Cultures can be "understood as systems of symbols and meanings that even their creators contest, that lack fixed boundaries, that are constantly in flux, and that interact and compete with one another"[2] Culture can be defined as all the ways of life including arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been called "the way of life for an entire society."[3] As such, it includes codes of manners, dress, language, religion, rituals, norms of behavior such as law and morality, and systems of belief as well as the art. (Wikipedia, 2008)) Cultural diversity is explaining the differences between people, such as language, the way they dress and traditions and the way...
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