The Global Playground

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Audrey Bergengren
International Business - Saturday Session
MAOL - September 10, 2011
Critical Analysis - Chapter 1 Case Study

The Global Playground Critical Analysis

Globalization of the sports economy is growing rapidly and is a great example integrations of world economies at it’s best. According to the text, Internaional Business by Daniels, Radebaugh, and Sullivan, there are many factors that increase globalization including ever-changing technology, liberalization of international trade, services that support international business, consumer pressures, increased global competition, political circumstances and cross-national cooperation. (pg. 9) Technologically speaking, sports become more appealing and easier to follow because of satellite television, print media and radio. I don’t recall the case study noting the most international accessible news source in the world - the world wide web. This makes it extremely easy for fans all round the world to follow the standings, scores and rankings of athletes. I imagine there is quite the market for web advertising. I am not a sports fan, but even I notice and see sports advertising for international sports events such as the World Cup and the Olympics. I believe this would carry through for all sorts of international trade and business. It is easy, inexpensive and efficient for international marketers to reach potential customers around the world. As more and more countries becoming increasing liberal and political circumstances improve, more and more athletes from various nations have the ability to compete in the world arena. For instance, it may be easier for athletes from Africa to obtain visas and passports than ever before, giving them opportunities to shine as stars around the world. The same applies for countries that have been politically struggling for decades, and perhaps even centuries. The services that support global trade are countless. As the case study described, there is an...
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