The Gambia and the Movie Industry

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  • Topic: Film, Bollywood, Cinema of India
  • Pages : 12 (5247 words )
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  • Published : April 20, 2013
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The Globalizing of Films and Introduction of Film Industries into Developing Countries 3

The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment 8

The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia 13

Bibliography18

The Globalizing of Films and Introduction of Film Industries into Developing Countries Movies, films, cinema, the big picture; all of these are terms used to describe an industry that has captured the minds and imagination of billions of people throughout the world. And what an evolution process this industry has gone through. Video recording has been around since the late 1800’s, and back them the videos seemed more like Claymation technique than anything else. The videos were grainy, stopped a lot, and had no sound. Of course through time improvements have been made. As the 20th century moved forward, so did the movie industry. Videos became clearer and longer, and so people decided to shoot movies and charge people money to see said films. The early ones of course had no sound and had to use cue cards, but as time progressed so did technology. In just a few short years not only was sound added to the films, but also color, and even 3d technology. So what comes next for this billion-dollar industry? The industry is now taking its business throughout the world; to countries that one would not expect the movie industry to set up camp due to the increase in technology and decrease of technological costs. The movie industry is also becoming less localized, in that the movies that are being produced in any of these countries are not simply made for the local audience, but rather are made for a global audience.

Of course, almost everyone in the world knows about Hollywood, and Bollywood is bigger than Hollywood in terms of movies produced, though may not be as well known in the world. Nollywood is a well-established movie-producing powerhouse. In the past, when Hollywood was the main movie-producing powerhouse, Nigeria was probably one of the least places experts in the industry thought would take begin producing movies. Now, Nollywood is a main staple in movie productions each year. It appears as though these “woods” are beginning to pop up all over the world. Countries, regions, cities, are all beginning to see the benefit to having their own movie producing location. What is causing this trend of areas wanting to set up their own movie producing locations?

The main aspect that is leading the way for this increase of “woods” throughout the world is the fact that movies are now being made in a less localized fashion. There are not nearly as many movies produced that are made specifically for a certain region. A movie producer is no longer going to fund a movie that will only do well in the country that it is made in. No, producers want to make the most money on the films, and that means relating the films to a global audience. Nigeria can be looked at as an example. Nigeria has a decent sized population, but how many people of that population would be willing to pay money to see a film. Not many, there are many other problems that need to be fixed before going to see a movie. So why produce movies in Nigeria for a population that would not sustain the industry? It is because the production costs have gone down so drastically. It no longer takes $50 million to make a movie. Nollywood thrives on its many producers providing small capital to many different movie projects (Haynes). The old movies that were created in, for lack of a better word, developing countries have always been inferior to those created by the US, England, and France. The technicality, special effects, costumes, and so on were never able to compete with the powerhouse countries (Callimanopulos). Now, however, with the lower cost of these...
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