The Future of Offset Printing

Topics: Printing, Printing press, Lithography Pages: 2 (508 words) Published: November 2, 2010
The Future of Offset Printing
The first printing press dates back almost 600 years. Printing has come a long way since its inception. Although digital color printing has its advantages, there is still a place for offset color printing. Most small businesses can greatly benefit by incorporating color printing into their marketing plan.

Despite what you may have read, there are still people who leave the Internet thus wandering outside. Color printing in the form of posters can be a great marketing tool catching just as many eyeballs potentially as a web site. Posters are an excellent tool when properly placed, and they can also enhance online traffic by prominently displaying your web site address. Color printing is also beneficial when utilizing catalogs or brochures.

It is imperative to capture the attention of the recipient immediately when one engages in direct mail efforts. Content is obviously very important. However, color scheme and printing quality are also critical in order to ensure your mailer does not go directly into the circular file.

Postcard marketing is also a smart utilization of color printing. Postcards decrease associated mailing expense while retaining effectiveness if the limited "real estate" they entail if used properly. They often prove to be a great avenue for targeting a hard to reach niche audience.

Other color printing needs are seen throughout the operation. Examples include everything from signs in the office to color business cards. Training manuals, coupons, and menus can also be on the list depending upon the nature of the business.

Many assume digital printing is always the best path for their color printing needs. This is not always the case. Limited runs with very short deadlines usually are best suited to digital printing. However, for longer runs it becomes apparent that offset printing is the more economical choice. Most printing experts put the threshold at 2500 impressions for any given run. If it is...
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