Before Apple came out with the I pad, Amazon held the majority of the e-book customers. Amazon was responsible for about 90 percent of the sales of e-books. (New Zealand Herold, 2012) Because the barriers to entry into the market for an…
College students face many challenges; they have to make sure their classwork is done well, and completed in a timely fashion. Many have to find a way to balance school and a career as well as making sure that family obligations and scholastic responsibilities are both met. With all that to deal with the last thing most students want to worry about is carrying around books. Thankfully modern technology has addressed this issue with the E-Reader. An E-Reader will allow people to carry all of the books in their school library as well as personal books and magazines, right in the palm of their hands. There are many types of E-Readers, but two companies lead the field. The first is Amazon with the Kindle. The second is Barnes and Noble with the Nook. Deciding between a Kindle and a Nook can be difficult, but factors like price, features, and specifications can help a person pick which would be best for them.…
With technological evolution of digital media, eBooks and an abrupt rise in tech savvy readers there had been a dire need to understand change in consumer need and fulfil the growing gap. With the failure of its NOOK e-reader, declining tradition hardcover readers and constant pressure by competitor such as Amazon, it is no wonder why it is so difficult for them to compete. Apparently Barnes & Noble's present strategy is not working and is bringing…
She is unsure whether purchasing an e-reader would conflict with her morals surrounding consumerism. Struggling with weighing the merits of making her high-tech purchase against her aversion to purchasing too many electronic devices, she shares her feeling that “the more electronics we buy, the more burdened we feel by them” (1). She seems to feel a bit silly but the thing is, she really wants one. Not to be controlled by simple desires, Heimbuch needs to get to the root of why she is compelled to make the purchase. She is drawn to the ideas of reducing clutter, traveling without being burdened by heavy books and living a minimalist lifestyle. In contrast, she points out that e-readers make it dangerously simple to make impulse purchases, and that the digital medium can reduce the emotional value of owning a book. Looking at the larger debate over the benefits and drawbacks of e-readers, we see that on one hand, there are those who believe a digital screen will never replace the nostalgia that comes from holding a genuine ink-on-paper book. On the other hand, we see those that take a minimalist approach and view an e-reader as a great way to reduce the amount of extra stuff in their lives. Others still, maintain that we should simply take a realistic approach and embrace the new technology rather than try to fight it. Heimbuch takes all of these opinions to heart before ultimately deciding to make the…
In the article, Hari talks about how for years the paper book is constantly being challenged. Hari mentions the novel "Super Sad True Story" by Gary Steynghart. The novel goes on to worry that a higher technology will cause paperback books to be forgotten. Like Hari, most people are guilty of that huge collection of books they own and at one point ponder the thought - Am I ever going to read these? Hari argues that people feel e-books are simply more convenient and take up zero space. He states that the sales for the paper book decreased by nine per cent in 2011. It was the result of consumers having higher interest toward e-books and other technologies.…
Paper vs. Electronic Media: Work Efficiency and Environmental Impact Hirohito Shibata; Fuji Xerox Co., Ltd., 6-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa, 220-8668, Japan Abstract Table 1. CO2 emissions per unit quantity for each product This presentation quantitatively compares paper and electronic media from the perspectives of CO2 emissions and work efficiency. Should we reject paper out of hand based on environmental considerations?…
The clients taste have the capacity to change and demolish a novel segment, so on a few others clients loved the thought to have somewhat PC screen which underpins an assortment of books, daily papers and articles all together. For instance, a digital book can bring is for the understudies, that need to convey a bunches of books into their packs and universal understudies who needs to purchase loads of books and after words when they have to backpedal to their nations they have to pay for additional baggage due to the overwhelming books (Martinez-Estrada & Conaway, 2012).…
Innovation needs a competitive advantage over existing technologies or products in order to succeed (Taylor, E., Block 1, p.26). Gone are the days of lugging around a stack of [paper] books for reading on the train or plane; now, one small tablet can provide you with a veritable library (Examiner, 2013). The wireless functionality of many e-book readers means enthusiastic booklovers never have to worry about running out books to read.…
Psychographics segmentation – people for whom buying e-books is more practical are people with an active lifestyle. E-books are for people who enjoy reading and don’t pay attention if they are reading from physical or digital material. People who are paying attention on money spending prefer e-books as those are cheaper (instead of paying 25$ for a hard copy but 10$ for a digital copy).…
This graphic illustrates how much money consumer have spent for e-Books from year 2009 until 2012 and how does it probably look like in future in several regions in the world. You can see that Latin America does not spend any money for e-Books since they are not technically developed yet. People in Western Europe for instance did not spend any money in 2009. But since 2009, they began to consume e-Books and spent more money for that continously. According to this graphic, they will spend 2,500 US$ millions in 2016. In Asia it looks similary: In 2009, they already spent round about 1,250 US$ millions for electronic books. But in 2016, the expenditure will be twice. In 2012, they already spent more money than in Western Europe. The most of money, people spend in North America. They started in 2009 with approximately 1,000 US$ millions. Nowadays, they spend round about 5,000 US$ millions and in 2016 it will be presumably more than 10,000 US$ millions which is four times as big as they will spend in Asia and Western Europe at the same time. In comparision, we determined that people from North America probably accept the change from convetional books to innovative…
But with the world is changing as fast as it is nowadays, the Publishing Industry may not be quick enough to launch and assess e-books position in every day’s life. Therefore, in order not to enter in a terrible crisis period as many others sectors are currently facing, the Publishing Industry has to save itself through the e-books. The only way the mind could be changed quick enough regarding will be to rely completely on the marketing and its huge…
References: Brown, Taylor. (2013, October 3). The best of both worlds: E-readers vs. traditional books. Cal Times. Retrieved from http://sai.calu.edu/caltimes/index.php/2013/10/03/the-best-of-both-worlds-e-readers-vs-traditional-books/…
Tablets becomes so popular today. Not only with young adults, there are also kids and elder people have great experiences on using them. In the online news “Why is your Ipad almost always the cheapest way to get your textbooks?” in August, 12th 2012, Buster Hein states: “The market for physical print can be a bit unpredictable. You might be able to find a great deal on Amazon or someone giving away the textbook you need on Craigslist. The availability of eTextbooks should increase dramatically every year. So if you’re starting your freshman year of college, buying eTextbooks should be a safe strategy, whereas juniors and seniors might be leery to ditch print.” By sharing the big chart full of prices to compare book prices of two college students from different school bookstores and online bookstores need for their semesters, Buster point out the big difference between traditional textbook and eTextbook prices. If she chooses eTextbooks, they can be able to save at least forty dollars and over for each book either they buy or rent. And in a couple…
Future is knocking on the door of destiny and the human race is the only one to answer. Now, with the 21st century and counting, people must slowly adapt to new, futuristic, and high-tech world whether they like it not. To this day, there are still a handful of heated debates arguing old against new. One having argument of significant renown is the argument of digital technology and traditional paper textbooks. Many industries touch base on this topic, primarily the education industry which poses the question of whether textbooks should be entirely replaced by digital devices. Digital devices are of higher-caliber when compared to textbooks condign to their versatility, accessibility, and time efficiency.…
Hannah Thinyane, Jean-Paul Thorne (2012), An empirical investigation into the use of digital photo frames as low cost e-book readers.…