The Future of Aiducatius

Topics: Student exchange program, Sweden, Stockholm Pages: 48 (13265 words) Published: December 6, 2012
Capstone Foundation report 2012-01-09 Mary Juusela, SSE no 61024 Master of Science in General Management Stockholm School of Economics

The future of AiDucatius
- Current situation analysis


Table of contents
Page INTRODUCTION The organization The project in a nutshell The intended future of AiDucatius The Capstone consultant – comments from Mary Juusela COMPANY ANALYSIS (Internal focus) What can Explorius via AiDucatius do given the future vision and current constraints The owner What does the organization look like and the activities involved? Company culture Employees Customers Explorius’ numbers On a general level, what problems and opportunities are there for the organization? SWOT What does the current situation look like in the organization at project start? AiDucatius analysis – Stockholm office AiDucatius current value chain INDUSTRY ANALYSIS (External focus) What does the context of the project look like (industry etc)? Competitor overview Market share Competitive advantage Competitors’ financial performance and growth Porter’s five forces model Industry rivalry Supplier power Buyer power Threat of substitute products Threat of new entrants STAKEHOLDER ANALYSIS (Internal and external focus) Who are the individuals who may be influenced or affected by the project? Stakeholder map – Explorius Stakeholder map – AiDucatius What does the intended future situation look like? Power map – AiDucatius CURRENT SITUATION CONCLUSIONS Company analysis – conclusions Industry analysis – conclusions Stakeholder analysis – conclusions NEXT PHASE OF THE PROJECT Moving into Phase 1 of the Capstone Project What does the intended future situation look like? What are the needs for change to move from the current situation into the intended future? What change alternatives are there – alternative paths for the change activities? What does the action plan for the remaining parts of the project look like? Work process in detail What are the intended deliverables from the project? Final reflections when moving to the next project phase APPENDIX 3 3 3 3 5 5 5 6 6 6 7 9 10 10 10-11 11 11 11 12 12 12 13 15 16 17 17 18 19 19 20 21 22 22 23 23 25 26 26 26-27 27 27 27 27 28 28 28 28-29 29 29 30-38


Tom Ericsson, not only a charismatic forty-something Swedish man living with his family in Allingsås, in the southern parts of Sweden, but foremost an inspirational and driven entrepreneur with many successful years founding, setting up and managing companies them behind him, in Sweden as well as overseas. Having a creative mindset is currently keeping his hands full, commuting between the small town life and being married and a father of two, and always being on the go: Seattle, Helsinki, Shanghai, Boston, Oslo, Nezega, developing and managing his current challenge: Explorius Education Group. There is a lot of work to be done, especially when new programs and initiatives are launched in a quick pace, trying to adjust to the ever changing industry and customers switching needs. Especially AiDucatius, the Corporate Social aid initiative, putting African countries Tanzania and Gambia in direct relationship with Sweden, has kept Tom awake lately. The will to make AiDucatius work truly matter and to create a difference has been held back mainly by Explorius’ scarce resources, there is no time and no one responsible. Also, the current value chain of AiDucatius, being tightly coupled with Explorius, needs to be analyzed. To get a better understanding of the current situation and the change alternatives, in order to move AiDucatius to its intended future, Tom has involved a Capstone consultant from Stockholm School of Economics. The organization Explorius Education Group has three business areas: Explorius Education Group AB

Explorius Education
(High School)

Educatius International
(College and University)

Explore Tours
(Tourist Programs)

(Aid and Education)

Explorius Education (Explorius): Retail in...
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