The Future Evolution of E-Commerce

Topics: Retailing, Online shopping, Shopping Pages: 3 (1012 words) Published: February 18, 2013
The Future Evolution of E-commerce

After the invention of the Internet, numerous companies such as Amazon and EBay were launched and customers were able to buy different kinds of products directly online. E-commerce was born. Helped by the rapidly improving technologies, online shopping has dramatically increased since its creation and it has a bright future. Although some people believe that online shopping will become the majority form of retail sales in the next 20 years, numerous elements indicate that it will still represent less than 50% of the total of retail sales by 2033. According to Regienczuk (2010), there will be “3.6 times more Internet users in 2020 than in 2010”. So some people believe that with the considerable demographic changes and the exponential increase of Internet users, online shopping will naturally become the main way of shopping in the next 20 years. However, it seems impossible that E-commerce will reach more than 50% of the total retail sales in 2033. According to the Centre for Retail Research (2011), presently the percentage of online shopping in European countries ranges from 1.3% in Italy to 12% in the UK with an average around 7% in Europe. Furthermore, Indvik (2012) states that the “Overall share of the [online] retail market is expected to increase from 7% to 9%” between 2012 and 2016 in the US. So it is quite clear that there is a huge difference between 8 or 9 % and 50% online shopping. So for to attain prominence in the market in 20 years, it will need around 25% growth per annum which is highly unlikely. Indeed, some people think that the continuing improvement of technologies and delivery processes will lead to a revolution in the ways of consumption and by 2033 at least one out of two product will be buying online. Of course, new technologies could make online shopping easier in the future and in his article, Regienczuk (2010) lists 14 transformations in the shopping ways which will trigger by...
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