The Frequent Shopper Program

Topics: Implementation, Quality assurance, Loyalty program Pages: 3 (791 words) Published: December 16, 2010
The Frequent Shopper Program for Kudler fine foods has three last main projects to talk about. These subjects are Quality assurance process and procedures to ensure the functionality and performance requirements are met. Testing procedures to ensure the application is operational at all levels including program, network, systems, and interfaces. The last main project to talk about is Implementation steps and procedures necessary to achieve operational status. After these topics, this will conclude our session for the Frequent Shopper Program for Kudler Fine Foods.

Quality

Kudler Fine Foods has one important topic to talk about and this is Quality. Kudler Fine Foods initiating for the program in quality to track the shopping habits at the individual shopper’s level. Shopper purchase habits will help Kudler Fine Foods improve their processes. This will also help improve their offerings to best offer the values of all the valued shoppers. Most people are worried about price and not the quality. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Kudler Fine Foods, 2010).

Incentive is one of the two frequent shopper programs that Kudler evaluated as a partner for their new program. One of the most impressive features of this system was the software’s ability to create a personalized rewards certificate and provide the customer with a number of rewards choices.

Testing Process

The testing process that is already in place for the tracking of the cash register accounts, the Frequent Shopper Program for Kudler fine foods combined a couple of great solutions for...
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