Holistic marketing recognizes that "everything matters" with marketing
and that a broad, integrated perspective is necessary to attain the best solution
Four main compnents of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing.
1. Relationship marketing - builds mutually satisfying long-term relationships – think CRM (customer relationship management & PRM (partner relationship management).
2. Integrated marketing - satisfies needs and surpass expectations.
3. Internal marketing - all teams work together and think customer.
4. Performance marketing - is financially accountable and social responsible.
Holistic Marketing Diagram
Holistic marketing concept is based on the development, design, andimplementation of marketing programs, process, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that “everything” Individuals try a variety of different marketing strategies every day. Some of these strategies work for them and helps them to become successful and profitable, while others are left wanting in one aspect or another. Even when a certain marketing strategy seems to work, it seems like something is missing from the whole experience. If any of these apply to you, it might be goodidea to look into different marketing strategy that invigorates their spirit as well as their marketing style. A different form of marketing strategy in which you explore different aspects such as Integrity Selling, Spirit Selling, and Spiritual Marketing is known as Holistic Marketing. Holistic Marketing is a great tool for any business whether you are a therapist, practitioner, consultant, or any other type of business one wishes to market effectively. The first... [continues]
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