The Features of an E-Commerce Website

Topics: Marketing, Search engine optimization, Internet marketing Pages: 11 (1066 words) Published: January 7, 2013
Websites for selling products, services or
property (with optional ecommerce)
Plus our all-in-1 online marketing package

Developing your
ecommerce website

Test, Measure &

Site &

Objectives &




Overview of an
ecommerce project


Web Design
Images &

Web Build &

Test & Launch

3rd Party

Content &
Product Upload

Week 1


• Contract approved and initial meeting
• Technical brief taken
• Design brief prepared

Week 2

• Meeting with designer
• First draft of design supplied

Week 3

• Modification and sign-off of design
• Sign-off of the technical specification
• Conversion of design into CSS (style sheet) and templates

Week 4

•Addition of page content to the site
• Initial review and test with client
• Training on use of content management system


Addition of forms, databases and other functionality
Addition of product details to site
Integration with third party software
Site moved from test URL to live website then tested

Website design
• Website design for home page and
other internal pages
• Design of company logo’s or brand
image – this is an optional extra
• Email template based on website

Category page

Product page (2009)

Product page – under construction

Cheaney – proposed design

UK Leather Federation – under construction

Reflex Control Panel

Reflex standard website features
• Content management system allowing you to add and
edit unlimited number of pages, titles and tags
• Menu manager allowing you to change or re-order
your top navigation and sub-menus
• File manager for uploading images and other
• Form manager for creating registration and feedback
forms – with results emailed to you and held in
customer database
• Optional content & community tools – such as blogs,
forums, news, client portfolio, testimonials

Text manager

Editing the text

Text changed on the page

Menu manager –
add or re-order your menus

File manager

Controlling rotating images

Integrated Wordpress blog

Customer contact forms

Modifying the form yourself
(Form Manager)

Reviewing customer data
(Data Manager)

Ecommerce websites

Search results

Product details

Product database (Data manager)

Editing product details

Image upload

Product options

More options & personalisation

Shopping cart

Promotion codes and discounts

Supplier dashboard showing order details

Online marketing package

All- inclusive package – online marketing

Search Engine Promotion
– Keyphrase research and optimisation plan
– Search engine marketing including SEO of 10 pages
– Site created using search engine friendly and accessible technology Traffic Generation – using pay per click
– Set up and fine tuning of your ongoing pay per click campaign(PPC) – Immediate traffic generation of 250-1000 visitors
– Ongoing PPC management packages
Online Promotion
– Link building campaign
– Search engine registration
– Directory registration
Email Promotion
– Email marketing package including your bespoke email template – First email setup and broadcasted for you using a web-based email system
– Online statistics and reporting
– Options of managed email packages or managing it yourself!

Anicca Digital Solutions

Anicca Digital Solutions

Anicca Digital Solutions was formed as a web development company in 2004 and became a full digital agency in 2006

We are an East Midlands accredited supplier and carryout work on behalf of Business Link. We are also members of the Guild Of...
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