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The Evolution and Effect of New Media

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The Evolution and Effect of New Media
The Evolution and Effect of the New Media
Salma Ibrahim Abou Harga

Supervised by: Dr. Ahmed Amin

Submitted to the department of Media Economics Date: 14/12/2013

The Evolution and effect of New Media

I. Introduction
II. What is media-economics?
a. Economics.
i. Overview
1. Demand and supply
2. Economic Structure
3. Market Structure
b. Media
i. overview
1. Broadcasting media
2. Print media
III. New media
a. Economics of new media
b. Technology of new media
IV. The effect of new media
a. On traditional media
b. On the world

What is media economics?

The media economics is a sub field from the economics department which examines the interaction between the media consumer and supplier regarding the products as well as the market structure for a consumers’ point of view. (Wildman, Li & Napoli, 2006)
Another definition of media economics is implementing the economics concepts, principles, and theories on the mass media organizations in order to study the macro and micro-economic effects. The media economics study has reached a considerable development and growth rate for the past 40years. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)
In this study, the author relates the history of media economics to the history of economics itself as media is a sub division of the economics study. By the 1950, the media industry represented good material to be studied by economist as it presented the supply and demand sides of the market by the content providers – information and entertainment- and the audiences or consumers. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)

Economics overview

The author identifies the media economics field as a very essential study for media student or people who want to pursue a career in the media industry. As when studying media economics, the student wildly for an economic prespective but also he/she


References: Kluver, R., Campbell, H., & Balfour, S. (2013). Language and the boundaries of research: Media monitoring technologies in international media research. Journal of Broadcasting & Electronic Media, 57(1), 4-19. Introduction Springer. (2006). Notes and communications media & economics: Uneasy bedfellows?. DE ECONOMIST, 154(1), 107–124. Vukanovic, Z Wikström, P., & Ellonen, H. (2012). The impact of social media features on print media firms’ online business models. Journal of Media Business Studies, 9(3), 63-80. Wildman, S., Li, H., & Napoli, P Hoskins, C., Finn, A., & McFadyen, S. (2004). Media economics : Applying economics to new and traditional media. (pp. 1-155). United States of America: SAGE Doyle, G Dwyer, T. (2010). Media Convergence. Maidenhead: McGraw Hill/Open University Press. Mayer, D. A. (2010). The Everything Economics Book : From Theory to Practice, Your Complete Guide to Understanding Economics Today. Avon, Mass: Adams Media. Abbot, G., & Kishtainy, N. (2012). The Economics Book. New York: DK Pub
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