People have been consuming as far back as man can remember. During time people have increased consumption and began to become somehow addicted to consumption. Reaching today, consumerism began to be more evident somewhere in the fifties in the USA. Companies began to realize that people are needed for them to buy more and more manufactured products. So they started producing more and more forgetting that the environment needs protection. People have forgotten that they have to think about life, and became increasingly “addicted” to shopping. Human thinking began to become one in which everyone believes that money has the most power in the world and can do anything and can handle anything. Nobody thinks about ethical consumerism. No one accepts that there is an ethical way to live and consume things. Ethics is not accepted in the universal opinion.
Consumerism has become a way of life for more and more people – just like a new religion. Consumption began to make a difference between people. They think that everyone who has money has power and can do whatever he wants, including environmental remediation.
Time passing, people have changed their way of thinking. Everybody wants to buy cheaper products for low prices. Nobody thinks about how these products were produced. Nobody knows that buying cheap clothing, manufactured in poor countries is a vote in the favor of workers exploitation. In a world like this, there must be somebody who leads people to an ethical consumerism. There should be someone who tells people how to spend money in an effective, inexpensive and healthy way and who explains them how the most of the products they buy are produced.
Change begins with me. WHAT CAN I DO? I can change my part of doing things. I can change my way of buying and consuming goods. I can protect the environment and the next generation through my actions. I can tell to others how they affect the world. All these are actions we can do to change the current situation. Everyone should think the same – this is a way of thinking that leads to an ethical consumerism. Abstract
The following paper reveals the content of a new form of the modern consumer’s manifestation: the ethical consumerism. This concept grew and developed in the last decade of the 20th century, but we can find its origins in the USA fifty years ago.
The entire society has evolved and so did the context in which a company acts, that’s why the organizations must adapt themselves to maintain and keep their standards to a reasonable level. In the present, the consumers are more and more satisfied and their opinions are stronger than ever. The relation between the consumer and producer can influence the whole world. For this reason, the manufacturers must keep in mind all these opinions, in order to keep their positions in different markets. One of the most important tendencies concerning the consumers’ role in the future development of the markets is ethical consumerism.
Keywords: consumer, consumerism, ethics, environment, nature
People say that money rule the world and the power belongs to rich people, but nobody wants to realize that the way they spend money and live their life can influence and change the situation in which the whole world is. The way that each man spends his own money and the way in which every man lives his life could save the nature. If everyone of us would go shopping thinking about global poverty, preservation of wildlife and nature, and many other things about the world and what they can do for it, probably we could make the Earth a better place for us and the generation to come. So people need an ethical thinking about life, nature and about our followers from the next generation. The consumer - producer relationship is what drives the economy and the whole world. Ethics is not an accepted universal option, just like religion is for each of us. So what can be important for...