The Emergence of Big Data

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The Emergence of BIG DATA in Business

2012

April 16, 2012

Dr. M. Mahboob Rahman
Associate Professor
School of Business
North South University

Subject: Submission of Term Paper for “The Emergence of BIG DATA in Business”

Dear Sir,

We, five group members, were assigned to do this the project for the course “BUS 516”. After a long research and thought we have decided to do our project on “The Emergence of BIG DATA in Business”.

This project is very much relevant to what we are learning in this course. Since this is a new course for us, the project has helped us a lot in understanding the practical aspects of promotional planning in company as well as in the market.

During group work we found it quite absorbing and enjoyable. As a result of which the group participation was maximum and the outcome was quite productive.

Lack of information was the main problem for us. Despite the time constraints and other problems, we have tried our best to make the term paper as logical as we could. All the group members worked hard to bring out the best and present you an absorbing and enthralling report.

Therefore, we would be obliged if you could please accept this report. If any further assistance are needed please contact us at find_shahriar@hotmail.com.

Sincerely yours,

1. Shahriar Mustafa103 0566 560
2. Ariful Islam Bhuiyan111 0098 060
3. Abu Usuf Md Rashedul Amin112 0519 060 4. Mahamud Un Nabi 121 0427 060
5. Mir Ashif Newaj    121 0844 060

Acknowledgement letter

At first, I would like to thank All Mighty Allah for giving us the strength and wisdom to finish the term paper. It is really a great pleasure to have this opportunity to describe the feeling of gratitude imprisoned in the core of our hearts.

From the very beginning, until the end a number of people had helped us to gather process and ultimately write the term paper. We would like to start by thanking our instructor Dr. Mahboob Rahman , Associate Professor , North South University, as without his implicit guidance and instructions; We would never be able to finish our work. He was there for us in every step of the way, and even though we made a number of mistakes, he was extremely patient with us and never reproached us for it.

We are also thankful to our family for their kind co-operation which made our task easy.

Table of Contents

Letter of Transmittal ……………………………………………….……………………………….. i

Acknowledgement Letter ……………………………………………………..…………………. ii
Introduction …….…………………………………………………………………………………….01

What is Big Data ..…..…………………………………………………………………..…………01

Components of Big Data Processing ………….…………………………………………….. 01

Creating Value Through Big Data ………………………………………………………………03

A Key Basis for Companys’ competition, Growth, Productivity and Consumer Surplus ……………………………………………………….………………………………..…….04

Large Number of Companies Across the Globe have Scored Early Successes in Their Use of Big Data …………………………………………………………………………………..05

Talent Shortage ………………………………………..……………………………………………..06

Big Data’s Implications in Bangladesh ………………………………………………………….06

Conclusion………………………………………………………………………………………………07

Introduction
Everyday enormous amount of data is being produced worldwide. Big Data analytics has brought a big opportunity for organizations. Companies capture trillions of bytes of information about their customers, suppliers, and operations. IT organizations are exploring the analytics technologies to explore web-based data sources and extract value from the social networking boom. In the western world, organizations are wondering about the kind of business intelligence they could derive from all the information they have at their disposal. The organizations are trying to leverage Big Data by trying to make sense from the data that they...
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