The Emasculation of the 21st Century Man
Men staring blankly into the camera. The wonderful monotonous voice of Michael C. Hall, droning “ I will get up at 6am and walk the dog. I will say yes when you want to say me to say yes. I will be quiet when you don’t to hear me say no. I will hold your lip balm. I will watch your vampire TV shows with you. And because I do this, I will drive the car I want to drive.” This commercial was aired during the 2010 Superbowl. Sitting around the empty pizza boxes and beer bottles in my living room my friends and I laughed heartily at it. The fact is that funny Superbowl add holds very true for most men today. We have to make compromises in life that in years past men would not have even thought to make. Why now of all the generations of man does there seem to be a “wussifacation” (Tragos, 2009, 543) of the American male? Are American males getting softer or are we just changing with the times, and if so is it a bad thing? What ever the answer to those questions, I believe the cause can be found in three major elements in our society: The affect of the WWII Veterans legacy had on their male children, consumerism, changing gender roles and expectations as brought about by feminism, and how the changes have been shown through American television.
When World War Two ended scores upon scores of veterans were sent home as heros. They found jobs and went to college. Many became successful either in business or in life. The economy had changed after that time, there was now a new middle class. The real American dream was born and it was possible for these young men fresh from war to achieve it with little struggle. Their generation was one of hard work which meant greater reward. That mantra held true, as the economy flourished. These men worked hard to give their children everything they did not have, which parents are apt to do. In doing so however, the generations of men that followed knew two things for...
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