The Effects of Television Toward Issue Involvement of Ab Students in Dwcc Sy 2009- 2010
The Effects of Television Toward Issue Involvement of
AB Students in DWCC
SY 2009- 2010
Conceptual Framework
Below is a schematic diagram of the conceptual framework.
IV DV
Based on the theories presented, the researcher comes up with the conceptual framework showing an Independent Variable and a Dependent Variable. The IV is the commonly watched tv programs that indicate the appeal used by certain tv programs, whether it is informative or entertaining. The DV of the study is the issue involvement in terms of cognitive responding. The cognitive responses are classified into favorable cognitive responses and unfavorable cognitive responses, respectively. These cognitive responses will serve as the indicators of the extent to which the participants are involve in the issues presented by mass media. Favorable cognitive responses lead to favorable attitude change and unfavorable cognitive responses lead to unfavorable attitude change.
The one headed arrow from the IV pointing to the DV indicates a possible effect of the tv programs watched to the issue involvement of the students.
Respondents of the Study
The researcher will use purposive sampling selecting all the AB students including the B.S Criminology students. They will be asked to answer a questionnaire regarding the study. They are second semester students of Divine Word College of Calapan for S.Y. 2009-2010.
Chapter I
The Problem and Its Background
Introduction
The innovation going on in the world of mass media has become an enduring concept to everyone in the contemporary time. Apparently more and more people consider the media a good tool for persuasive communication. The mass media is a descriptive title referring to methods of communication that reach large groups of people instantly and effectively. Various media in which persuasive communication can be transmitted include: electronic media (television), print (newspapers, magazines,
AB Students in DWCC
SY 2009- 2010
Conceptual Framework
Below is a schematic diagram of the conceptual framework.
IV DV
Based on the theories presented, the researcher comes up with the conceptual framework showing an Independent Variable and a Dependent Variable. The IV is the commonly watched tv programs that indicate the appeal used by certain tv programs, whether it is informative or entertaining. The DV of the study is the issue involvement in terms of cognitive responding. The cognitive responses are classified into favorable cognitive responses and unfavorable cognitive responses, respectively. These cognitive responses will serve as the indicators of the extent to which the participants are involve in the issues presented by mass media. Favorable cognitive responses lead to favorable attitude change and unfavorable cognitive responses lead to unfavorable attitude change.
The one headed arrow from the IV pointing to the DV indicates a possible effect of the tv programs watched to the issue involvement of the students.
Respondents of the Study
The researcher will use purposive sampling selecting all the AB students including the B.S Criminology students. They will be asked to answer a questionnaire regarding the study. They are second semester students of Divine Word College of Calapan for S.Y. 2009-2010.
Chapter I
The Problem and Its Background
Introduction
The innovation going on in the world of mass media has become an enduring concept to everyone in the contemporary time. Apparently more and more people consider the media a good tool for persuasive communication. The mass media is a descriptive title referring to methods of communication that reach large groups of people instantly and effectively. Various media in which persuasive communication can be transmitted include: electronic media (television), print (newspapers, magazines,