The Effects of Television Advertising on Children as Consumer

University of Halmstad School of Business and Engineering

T he E ffects of T elevision A dvertising on C hildren as Consumer

Author: Gülçin UYAN

Supervisor: Venilton REINERT

To my dearest parents

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 A bstract

Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.

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A C K N O W L E D G E M E N TS

First of all, I would like to thank my dearest parents for their significant support during my stay in Sweden.

Second, I would like to thank my friend Fatma Ulu for sharing her knowledge with me during the whole semester and also during my study.

Finally, I would like to thank my supervisor Venilton REINERT.

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T A B L E O F C O N T E N TS C hapter 1:

I N T R O D U C T I O N............................................................................................................6

1.1. Problem

.8 1.4. Structure of the Thes

C hapter 2: R ESE A R C H M E

3.1 Research Metho 3.2 Types of Research Design... 3.3 Population and 3.4. Data 12

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C hapter 3:

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2.1 The Role of Adverti 2.2 Television Advert 2.3 Parents are under the effect of th

C hapter 4:

4.1 E mpirical Study

C hapter 5: A N A L YSIS A N D C O N C L USI O N

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election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and