Mass Communication Students of
Far Eastern University
A Thesis Presented to
The Faculty of the Department of English
Far Eastern University
Nicanor Reyes St., Manila
In Partial Fulfillment
of the Requirements for the Course
Punsalang, Mary Justinne
Recio, Maecy Joy
Toledo, Leah Faith
October 5, 2012
A. Background of the Study
According to Ilda (2011) on her post to the website to Get Real Philippines!, Filipinos in general have the desire to be on a permanent state of euphoria or at least with being supposed to be a happy-go-lucky society no matter what circumstances they are in. Happy-go-lucky is a characteristic of a person in which he is optimistic on things around him, takes things lightly, and often smiles. Often, Filipinos get their smiles while watching television. According to the study of Sigmund Freud, watching television can cause absorption and imaginative involvement, a defense mechanism to escape one’s problems. (Bowins, 2004) Moreover, as found out on a survey conducted by the AGB Nielsen Philippines on 2007, one of the most watched television shows of the Filipinos are reality shows. “Reality television is a genre of television programming that presents purportedly unscripted melodramatic or ‘humorous’ situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situations where a prize is awarded.” (Hill, 2005)
As stated by Hicks, 2009, Dr. Sundar said that the main reason why people watch reality shows is that this kind of programming allows the audiences to participate in the action performed by those in reality television shows.
One of the reality television shows that captivated the Filipinos was Big Brother. “Big Brother is a reality television franchise created by John de Mol… The first-ever version of Big Brother was broadcast in 1999 on Veronica in the Netherlands. Since then the format had become a worldwide TV franchise, airing in many countries in varying adaptations.” (Wikipedia, 2012)
The researchers focused on Pinoy Big Brother: Teen Edition 4 since the said program was very controversial during its airtime. One of the controversies mentioned by the audiences is that Pinoy Big Brother: Teen Edition 4 is the presence of quick romances. “The issues included Mariz being given a marriage proposal prior to entering in the House, Alec kissing Jai "accidentally", Yves forgetting his girlfriend outside the House and choosing to be with Myrtle, as well as the formation of various love teams and triangles. The quick romances in the house spurred plenty of conversation on various tabloid and talk shows. Vice Ganda coined the term "PBB Teens" to describe someone who easily falls in love, or someone who is a flirt.” (Yahoo! Voices, 2012)
With Pinoy Big Brother: Teen Edition 4 being controversial, the researchers want the audiences to be conscious of the programs that they watch. Furthermore, the researchers want to encourage guidance to the audiences.
In relation to the study, the researchers referred to two theories. One is the Social Influence Theory, which states that one’s emotions, opinions, or behaviors are affected by others which may take form in conformity, socialization, persuasion, sales, etc. (Kelman, 1968) The other one is the Uses and Gratifications Theory, which states that a person must play an active pole in choosing and using the mass media. (Education|Ithink, 2010)
The thesis statement of this study is “Pinoy Big Brother: Teen Edition 4 greatly affects the Mass Communication students of Far Eastern University in terms of their behavioral and emotional coping ability.”
B. Statement of the Problem
This study aims to answer the following questions:
1. How did Pinoy Big Brother: Teen Edition 4 affect the Mass Communication students of Far Eastern University in...