The Effects of Communication on the Performance of Organizations

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2.
 L iterature
 R eview
  2.1
 Introduction
  Organisational
  communication
  is
  a
  vast,
  fast
  growing
  and
  multifaceted
  discipline,
  combining
  aspects
  of
  psychology,
  sociology,
  communication
  studies
  and
  management
  theory.
 
  The
  focus
  of
  academic
  and
  professional
  literature
  has
  shifted
  significantly
  over
  the
  decades
  but
  has
  predominantly
  concentrated
  on
  private
 sector
 organisations.
 
 A
 number
 of
 key
 studies
 and
 theorists,
 many
 of
 which
 date
 back
 several
 years,
  are
  cited
  repeatedly
  throughout
  the
  literature.
 
  As
  many
  of
  their
  contributions
  are
  still
  applied
  to
  organisational
 practice
 today
 references
 to
 these
 shall
 be
 made
 throughout
 this
 chapter.
 
 Given
 the
 enormity
  and
  complexity
  of
  the
  topic,
  it
  is
  by
  no
  means
  possible
  to
  explore
  all
  the
  issues
  applicable
  to
  internal
  communication
 in
 academic
 libraries.
 
 The
 aim
 of
 this
 chapter,
 therefore,
 is
 to
 provide
 a
 broad
 overview
 of
  the
  popular
 theory
 and
 contemporary
 thinking
 that
 is
 relevant
 to
 the
 scope
 of
 this
 investigation.
 
 
  Baker
  (2002,
  p.11)
  notes
  that
  the
  traditional
  literature
  focused
  on
  “how
  variations
  in
  organizational
  communication
 were
 affected
 by
 variations
 in
 the
 size,
 structure,
 and
 types
 of
 organization
 and
 how
 different
  types
  of
  organizational
  cultures
  gave
  rise
  to
  different
  types
  of
  organizational
  communication”.
 
  Naturally,
  much
  of
  the
  more
  recent
  literature
  focuses
  on
  the
  impact
  of
  computer-­‐mediated
  communication
  on
  organisational
  practices,
  structures
  and
  cultures.
 
 
  Research
  into
  internal
  communication
  in
  academic
  library
  contexts
 is
 surprisingly
 limited
 with
 the
 majority
 of
 studies,
 journal
 articles
 and
 monographs
 dating
 back
 to
 the
  1980s.
 Many
 of
 these
 allude
 to
 burgeoning
 technical
 developments
 such
 as
 electronic
 mail
 which
 have
 had
 a
  major
  impact
  on
  internal
  communications
  over
  the
  last
  two
  decades.
 
  In
  recent
  years,
  a
  significant
  body
  of
  literature
  has
  been
  published
  focusing
  on
  Web
  2.0
  technologies
  and
  their
  use
  in
  academic
  libraries.
 
  However,
  the
  emphasis
  of
  these
  has
  been
  on
  communication
  with
  end
  users
  rather
  than
  on
  communication
  between
  staff.
 
  This
 investigation
 therefore
  aims
  to
  address
  this
 research
 gap
 by
 evaluating
 communication
 practices
 in
  a
 UK
 academic
 library.
 
 
 Organisational
 communication
  The
  assumption
  that
  effective
  internal
  communication
  is
  essential
  to
  the
  effective
  functioning
  of
  any
  organisation
  is
  supported
  by
  a
  voluminous
  body
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