The Effect of Social Media in the Business World

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The Effect of Social Media in the Business World
Imagine, for a moment, you are an employee in a business setting. Do you find yourself on Facebook, Twitter, or Pinterest during work? Perhaps you are reading information on Wikipedia or watching videos on YouTube? These are all forms of social media. Today our world is engulfed by it. These sites can be great tools to advertise for a business or to access information, but they can also be abused. In the workplace, social media can be a distraction to employees and make them less efficient. In today’s world, employers are always looking for a process to limit the abuse of these tools and to find means to utilize it instead, all while remaining cost efficient in terms of Hardware and Software. The research that follows uncovers the pros and cons of social media within a business. In addition, social media will be defined and facts will be included as to how many employees utilize these sites on a daily basis. It is also important for the owners of a company to discuss the legalities and hidden costs associated with the social media sites, in relation to businesses. Social Media Defined

Social media is defined as a two way communication stream where the publisher and the reader can interact with each other (Nations). The most popular social media sites are Facebook, YouTube, and Twitter. Facebook is an online community that allows people to connect with friends, family, colleagues, and classmates. Facebook can also allow businesses to create profiles for advertising purposes. YouTube is a social media site that allows people to publish videos that anyone can access. This has become a way for people to get their name out there if they are waiting to be discovered in the music industry, comedy world, sports, and many other things. Twitter is a type of blogging site, where an individual records opinions or information on a regular basis. Twitter is called micro blogging because the users write short...
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