The Effect of Personal Selling in Marketing of It Product in Nigeria Using Vangage Ltd as a Case Study
THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INFORMATION TECHNOLOGY PRODUCT IN NIGERIA
(A CASE STUDY OF VANGAGE LTD)
APPROVAL PAGE
This
DEDICATION
This work is dedicated to my parents for all their love and support.
ACKNOWLEDGEMENT
I like to acknowledge my supervisor Mr Udo former HOD of the department of Marketing Rivers State Poly technique Bori, for taking the pains to guide me in this research work despite his busy schedule.
I also appreciate my coordinator Mr Grend who insisted that I take my study seriously and took the necessary disciplinary step to ensure I was constantly present for lectures. And also all the lecturers who taught me during my 2years of study in the Institution, among them are Mr. Piabari, Mr. Osaro, Mrs. Akekwe, Mrs Gladson, Mr chuks among others
Also the Management and staff of Vangage ltd for allowing their company to be used as a case study as well as providing the necessary support and encouragement.
Also Moses Adi (MD) threatmil security ltd and Obumneme engineer, eleme petrochemical Port Harcourt for their insight on the research improvement.
I like to appreciate my family and all those who contributed in no small measure to assist me carry out this research work and finally God almighty for making my dreams come true.
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract vi
CHAPTER ONE
1. Introduction
1.1 Background of the study 2. Statement of the problem 3. Objective of the study 4. The research hypothesis 5. Significance of the study 6. Scope of the study 7. Definition of the terms
CHAPTER TWO
2.0 Review of Related literature
2.1 Overview of marketing 2. Personal selling 3. Information technology 4. Concept of information technology
(A CASE STUDY OF VANGAGE LTD)
APPROVAL PAGE
This
DEDICATION
This work is dedicated to my parents for all their love and support.
ACKNOWLEDGEMENT
I like to acknowledge my supervisor Mr Udo former HOD of the department of Marketing Rivers State Poly technique Bori, for taking the pains to guide me in this research work despite his busy schedule.
I also appreciate my coordinator Mr Grend who insisted that I take my study seriously and took the necessary disciplinary step to ensure I was constantly present for lectures. And also all the lecturers who taught me during my 2years of study in the Institution, among them are Mr. Piabari, Mr. Osaro, Mrs. Akekwe, Mrs Gladson, Mr chuks among others
Also the Management and staff of Vangage ltd for allowing their company to be used as a case study as well as providing the necessary support and encouragement.
Also Moses Adi (MD) threatmil security ltd and Obumneme engineer, eleme petrochemical Port Harcourt for their insight on the research improvement.
I like to appreciate my family and all those who contributed in no small measure to assist me carry out this research work and finally God almighty for making my dreams come true.
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract vi
CHAPTER ONE
1. Introduction
1.1 Background of the study 2. Statement of the problem 3. Objective of the study 4. The research hypothesis 5. Significance of the study 6. Scope of the study 7. Definition of the terms
CHAPTER TWO
2.0 Review of Related literature
2.1 Overview of marketing 2. Personal selling 3. Information technology 4. Concept of information technology
Bibliography: According to Adirika (1990: 3) marketing is the all important set of creating human activities aimed at identifying, anticipating and satisfying human needs and wants through exchange as efficiently and as effectively as possible.