The Effect of Gender on Self Esteem
1.0 Introduction 1.1 Background of the Study
As we were studying about the effect of gender on self esteem, we decided to choose UiTM Melaka City Campus as the location for our study as we were studying here too. UiTM Melaka City Campus consist of 5 faculties namely Faculty of Business Management, Faculty of Accountancy, Faculty of Administrative Science, Faculty of Tourism Management and Faculty of Office Management and Technology. The courses offered under those faculties are, Bachelor of Business Administration (Hons) International Business (BBIB), Bachelor of Business Administration (Hons) Marketing (BBAM), Bachelor of Business Administration (Hons) Human Resources Management (BBHR), Bachelor of Business Administration (Hons) Finance (BBF), Bachelor of Administrative Social Sciences (Hons) (BASS), Bachelor of Accountancy (BACC), Bachelor of Tourism Management and Bachelor of Office System Management (BOSM).
Self esteem plays an important role in people life. Self esteem affects the academic achievement, social and personal responsibility either male or female. For people of all ages, the development of full human potential is enhancing through high self esteem (American Journal of Scientific Research, 2009). According to Robson (1998), self esteem is the sense of contentment and self acceptance that results from a person’s appraisal of his own worth, significance, attractiveness, competence, and ability to satisfy his aspirations. However, Harmon-Jones et al. (2010) said that it is one’s believe regarding how well one is living up to the standards of value prescribed by the world view. In general, self esteem concerns how people view themselves (Teoh HJ, Nur Afiqah R, 2010). Malbi & Reasoner, (2000) cited self esteem can be broadly defined as the overall evaluation of oneself in either a positive or negative way. It indicate the extent to which an individual believes himself or herself to be competent and worthy of living. Self esteem
As we were studying about the effect of gender on self esteem, we decided to choose UiTM Melaka City Campus as the location for our study as we were studying here too. UiTM Melaka City Campus consist of 5 faculties namely Faculty of Business Management, Faculty of Accountancy, Faculty of Administrative Science, Faculty of Tourism Management and Faculty of Office Management and Technology. The courses offered under those faculties are, Bachelor of Business Administration (Hons) International Business (BBIB), Bachelor of Business Administration (Hons) Marketing (BBAM), Bachelor of Business Administration (Hons) Human Resources Management (BBHR), Bachelor of Business Administration (Hons) Finance (BBF), Bachelor of Administrative Social Sciences (Hons) (BASS), Bachelor of Accountancy (BACC), Bachelor of Tourism Management and Bachelor of Office System Management (BOSM).
Self esteem plays an important role in people life. Self esteem affects the academic achievement, social and personal responsibility either male or female. For people of all ages, the development of full human potential is enhancing through high self esteem (American Journal of Scientific Research, 2009). According to Robson (1998), self esteem is the sense of contentment and self acceptance that results from a person’s appraisal of his own worth, significance, attractiveness, competence, and ability to satisfy his aspirations. However, Harmon-Jones et al. (2010) said that it is one’s believe regarding how well one is living up to the standards of value prescribed by the world view. In general, self esteem concerns how people view themselves (Teoh HJ, Nur Afiqah R, 2010). Malbi & Reasoner, (2000) cited self esteem can be broadly defined as the overall evaluation of oneself in either a positive or negative way. It indicate the extent to which an individual believes himself or herself to be competent and worthy of living. Self esteem
References: Frome, Pamela & Eccles, Jacquelynne (1996). Gender-Role Identity and Self Esteem Gentile, Britany, Grabe, Shelly & Maitino, Alissa (2009). Gender Differences in Domain-Specific Self-Esteem: A Meta-Analysis Griffin, Murray & Kirby, Sharon (2007). The Effect of Gender in Improving Body Image and Self Esteem Josephs, Robert A, Tafarodi, Romin W. & Markus, Hazel Rose (1992). Gender and Self-Esteem Teoh HJ & Nur Afiqah R. (2010). Self Esteem Among Young Adults: The Effect of Gender, Social Support and Personality