The Effect of Communication Theories in Business Introduction

Topics: Communication, Management, Communication theory Pages: 8 (2294 words) Published: May 16, 2011
The effect of communication theories in business Introduction Communication has existed since the beginning of human beings, but people didn’t pay attention to it until the 20th century, especially into the 21st century along with the communication technologies development. Nowadays, there have many communication theories. Among of these theories, interpersonal communication (IC) and organizational communication (OC) are the most commonly-used theories applied in business to help us resolve problems. IC, as a kind of device that organizers usually use to communicate with their employees, more emphasizes individuals interacting face-to-face than OC. It can help us understand how and why people think and behave. However, IC is hardly defined in its own area of study, yet often occurs within other environment like organizations (“Interpersonal communication,” In Wikipedia, The Free Encyclopedia, 2011). OC, as a subfield of communication, mainly looks at human communication within or among organizations, which is the most basic and central part in business management (Simon, 1998). It relates to the achievement of organizational goals and the formation of organizational culture. Meanwhile, OC is also the most common management behavior which is carried out under certain circumstance and is influenced by organizational culture. The behavior culture of enterprises determines the behavior characteristics and communication ways and styles of employees; the material culture determines the condition of communication technology, communication mediums and channels of companies (“Organizational Communication”, In Baidu, The Free Encyclopedia, 2011 ). Interpersonal Communication and Organizational Communication in Business

In the process of actual application in business, OC is often considered as one field of IC and IC as one means of OC on the contrary. These two communication theories seemingly serve different objects, people versus organizations. Actually, individuals are the common objects of communication. Communication scholars define OC different from IC, only because it always exists in an organization, and sometimes represents one department or one class. So we could see both of them usually work together in one organization. For example, the enterprise culture of General Electric (GE) Company highlights the “people-oriented” business philosophy. In GE Company, employees are given enough concern and respect, and are encouraged to express their opinions and display their creativity directly. This kind of outspoken communication style of GE makes managers gain more new ideas and opinions to impel company developing. Moreover, for the management coordination, the ex-CEO of GE, Jack Welch, came up with “boundaryless concept” in the field of organizational communication. GE Company would clear obstacles among all departments like engineering, production and marketing departments and make information totally transparent and free accessible. Under the guidance of such communication theories, GE could use internal information with the most efficiency and achieve the resources sharing on the largest extent (In Scientology Volunteer Minister, 2009). In this case, we hardly tell which communication theory is applied in certain part, yet we easily find the two theories complement and serve each other. The application of communication theories in organization

Use to cope with internal problems
Communication, as one kind of enterprises culture, has attracted more attention of companies and is treated as the key point of strategic management by leadership. The “Three Withouts” phenomenon Mr. Yu (2008) came up with in one speech, as the following, is the most direct and understandable explanation of the problems existed in organizations. Lack of Communication with Superiors

Generally speaking, there are many things managers have to think about so that they cannot communicate with employees efficiently in time (Shiwei Yu, 2008). At this...
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