In the process of actual application in business, OC is often considered as one field of IC and IC as one means of OC on the contrary. These two communication theories seemingly serve different objects, people versus organizations. Actually, individuals are the common objects of communication. Communication scholars define OC different from IC, only because it always exists in an organization, and sometimes represents one department or one class. So we could see both of them usually work together in one organization. For example, the enterprise culture of General Electric (GE) Company highlights the “people-oriented” business philosophy. In GE Company, employees are given enough concern and respect, and are encouraged to express their opinions and display their creativity directly. This kind of outspoken communication style of GE makes managers gain more new ideas and opinions to impel company developing. Moreover, for the management coordination, the ex-CEO of GE, Jack Welch, came up with “boundaryless concept” in the field of organizational communication. GE Company would clear obstacles among all departments like engineering, production and marketing departments and make information totally transparent and free accessible. Under the guidance of such communication theories, GE could use internal information with the most efficiency and achieve the resources sharing on the largest extent (In Scientology Volunteer Minister, 2009). In this case, we hardly tell which communication theory is applied in certain part, yet we easily find the two theories complement and serve each other. The application of communication theories in organization
Use to cope with internal problems
Communication, as one kind of enterprises culture, has attracted more attention of companies and is treated as the key point of strategic management by leadership. The “Three Withouts” phenomenon Mr. Yu (2008) came up with in one speech, as the following, is the most direct and understandable explanation of the problems existed in organizations. Lack of Communication with Superiors
Generally speaking, there are many things managers have to think about so that they cannot communicate with employees efficiently in time (Shiwei Yu, 2008). At this...