The Disney Corporation

Topics: The Walt Disney Company, Walt Disney, Disney Interactive Media Group Pages: 13 (3801 words) Published: July 27, 2011
In this paper, the discussion will be about motivational strategies of a cutting-edge organization like the Walt Disney Corporation. This paper will cover the background of the industry and discuss the corporate culture and management. Team C will analyze the motivational strategies like employee empowerment, selection and training, incentives, benefits, quality programs, managerial roles, goal and objectives, performance appraisals, job design, alternative work schedules, stress management, and leadership style. This paper will include an analysis of what makes working for the Disney Corporation a positive experience for its employees and what is the essence of its approach to motivation. We will discuss what the combination of techniques that it uses in a unique way and how the company’s motivational strategies serve as an attraction for new employees and how they improve employee retention. We will make recommendations on specific steps the company could take to address deficiencies. Company background

The Disney Corporation started to build the foundation of the company in 1923 and has since continued their faithfulness and commitment to developing the best entertainment experience for their customers and employees. “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products” ( 2011).

“The Walt Disney Company operates a global entertainment portfolio of Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products. This wide array reaches out to the world through its television broadcasts, Internet businesses, theme parks, and the many ventures of The Walt Disney Company's subsidiaries” (, 2011).

Everyone knows Mickey Mouse, he has been the mascot and face of the Walt Disney Company since 1928, Mickey is the original creation of Walt Disney whom opened a cartoon studio with his brother Roy in Los Angeles, California, in 1923. In the almost 90 years that “Disney “ has been around it has continued to grow from a cartoon studio into a multi-conglomerate, which includes 11 theme parks around the world, on three continents, cable channels (ESPN, Disney channel and ABC Family), along with owning the ABC network. The Disney brand is attached to publishing, merchandising and theater divisions, and is the largest licensor of manufactured goods in the world with products ranging from fine furniture to plush toys that bear the Disney name. Financial data

Annual gross revenues of The Walt Disney Company (in millions USD) YearWalt Disney Studio Entertainment[Rev 1]
Disney Consumer Products[Rev 2]
Walt Disney
Parks and Resorts
Disney Media Networks[Rev 3]
Walt Disney Internet Group / Disney Interactive Media Group[Rev 4][Rev 5] Total
2,593.07242,794.0 6,111
3,1151,0813,306 7,502
3,673.41,415.13,440.7 8,529
4,7931,798.23,463.6359 10,414
6,001.52,1503,959.8414 12,525
10,095[Rev 2]
4,5024,142[Rev 6]
7,0042,5906,0099,569 25,790
6,4652,4406,6919,733 25,360
7,3642,3446,41210,941 27,061
8,7132,5117,75011,778 30,752
7,5872,1279,02313,207 31,944
7,5292,1939,92514,368 34,285
7,4912,34710,62615,046 35,510
1.^ Also named Films
2.^ a b Merged into Creative Content in 1996
3.^ Broadcasting from 1994 to 1996...
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