The Difference Between Marketing Services and Marketing Products
Title: the difference between marketing services and marketing products
Submitted by; Xin Tian
Submitted to: Rita Kelly
Subject: Services Marketing
Date: 15th November, 2011
Class: B.B.S (Marketing) CW838(3)
The difference between marketing services and marketing products
The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services. Marketing services and marketing products are interdependent.
In contemporary society, people pay more attention on the quality of life so that marketing service plays a significant role, which increased the national economy in recent years. People pay more attention not only on marketing products, but also on marketing services. Being aware of the relation between marketing services and marketing products and distinguishing each other is an important way to help us to understanding the differences. There are five main differences between marketing services and marketing products. However, they are dependent on each other as well.
The most basic, and universally cited, difference between goods and services is intangible. Because services are performances or actions rather than objects, they cannot be seen, felt, tasted, or touched in the same manner that we can sense tangible goods. (Zeithaml and Bither, 2003) Firstly, service cannot be readily displayed or communicated. The products are tangible, the customers are more likely to taste them, touch them so customers are more likely to buy them. In contrast, services are intangible; it is hard for customers to know the value of the services. Because the customers cannot know how much they can benefits from the service, even though the customers are already serviced. Thus, customers only can believe the introduction of the
Submitted by; Xin Tian
Submitted to: Rita Kelly
Subject: Services Marketing
Date: 15th November, 2011
Class: B.B.S (Marketing) CW838(3)
The difference between marketing services and marketing products
The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services. Marketing services and marketing products are interdependent.
In contemporary society, people pay more attention on the quality of life so that marketing service plays a significant role, which increased the national economy in recent years. People pay more attention not only on marketing products, but also on marketing services. Being aware of the relation between marketing services and marketing products and distinguishing each other is an important way to help us to understanding the differences. There are five main differences between marketing services and marketing products. However, they are dependent on each other as well.
The most basic, and universally cited, difference between goods and services is intangible. Because services are performances or actions rather than objects, they cannot be seen, felt, tasted, or touched in the same manner that we can sense tangible goods. (Zeithaml and Bither, 2003) Firstly, service cannot be readily displayed or communicated. The products are tangible, the customers are more likely to taste them, touch them so customers are more likely to buy them. In contrast, services are intangible; it is hard for customers to know the value of the services. Because the customers cannot know how much they can benefits from the service, even though the customers are already serviced. Thus, customers only can believe the introduction of the