The Development of American Popular Culture/Electronic Media

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The Development of American Popular Culture/Electronic Media

Popular Culture is the arts, artifacts, entertainment, fads, beliefs and values that are shared by large segments of society in America. Knowing this we can see how the electronic medias have great influences over the American pop culture. Music, television, radio and movies have all been influences, sometimes, not good and sometimes they have. Before television, radio was the big link for current events being reported fast. It reached around the world to give us world events. It was the one form of entertainment for households that could not afford the price of tickets to sporting events, theatre, and other special events that were held outside of the city or country. It actually put the people in the state of actually being there. The advertising was when they had to use their imaginations, to see themselves actually using the products. It increased the sales of certain products that were advertised on the radio commercials.

The age of television quickly turned things around for the advertisers. Television offered faulty perceptions of Native Americans held by a viewing public that grew up on The Lone Ranger and westerns that featured John Wayne. Traditional cinematic productions offered up the Native American as the enemy, a laconic or bloodthirsty impediment in the race to the frontier. As political correctness began to dominate the industry, movies like Dances With Wolves (1990) and Pow Wow Highway (1989) did their best to humanize Indians, but they were limited in scope and too few in nature. Television is directly responsible for the social and emotional malaise that affects and shapes the minds and definitions of the masses. Television is the only thing that keeps us vaguely in democracy even if it's in the hands of the corporate culture, because it can level the playing field. Not only can it level the playing field but it can also stack the deck against society. Because the media...
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