EF 122 PRICES AND MARKETS
THE DEMAND FOR BEER: A STATISTICAL STUDY
COMPLETED BY:
STEPHEN BOWNE
TABLE OF CONTENTS
INTRODUCTION 3
PRODUCT RANGE OF AVAILABLE BEERS 3
SUPPLIERS 4
SUBSTITUTABILITY 4
CONCENTRATION 4
DIFFERENTIATION 5
BARRIERS TO ENTRY 5
MARKET STRUCTURE 6
ELASTICITIES EXPECTATIONS 6
COMBINATIONS 7
REGRESSION RESULTS 8
SELECTED EQUATION 9
WHY THIS EQUATION? 9
APPENDIX A 11
Regression equations - Summary Table 11
RESOURCES 19
INTRODUCTION
In applying micro economic concepts to a study of the Beer market, this report is designed to establish the segment that Beer operates in. In doing so, we shall identify the major players in both the production and distribution area, identify the leading brands of beer on offer in the Australian marketplace and make a judgement on the main variables effecting the consumption of beer in Australia.
Critically, the need is to identify major competitors to beer and by doing so ascertaining the marketplace that Beer operates within.
PRODUCT RANGE OF AVAILABLE BEERS
The product range available to the market of consumers in the beer segment is wide and varied. For the purpose of identification, Beer can be disaggregated by the means of delivery, being bottled, canned or bulk. (www.ibisworld.com.au, April 15, 2001).
These products are then differentiated as Premium, Local, Imported, Stout, Heavy, Light, Mid Strength, Bitter, Ice and Dry Beers. They will vary in price and quality and position themselves in differing demographics. There is an element of conspicuous consumption and the snob effect in the supply of some beers. Meaning some beers are not exposed to the normal market conditions as they have certain desirability for consumers to be seen consuming these products, especially Premium and Imported beers, this is supported by the growth in the Premium Beer Market. However the expectation would be that the main factors
in the general market... [continues]
THE DEMAND FOR BEER: A STATISTICAL STUDY
COMPLETED BY:
STEPHEN BOWNE
TABLE OF CONTENTS
INTRODUCTION 3
PRODUCT RANGE OF AVAILABLE BEERS 3
SUPPLIERS 4
SUBSTITUTABILITY 4
CONCENTRATION 4
DIFFERENTIATION 5
BARRIERS TO ENTRY 5
MARKET STRUCTURE 6
ELASTICITIES EXPECTATIONS 6
COMBINATIONS 7
REGRESSION RESULTS 8
SELECTED EQUATION 9
WHY THIS EQUATION? 9
APPENDIX A 11
Regression equations - Summary Table 11
RESOURCES 19
INTRODUCTION
In applying micro economic concepts to a study of the Beer market, this report is designed to establish the segment that Beer operates in. In doing so, we shall identify the major players in both the production and distribution area, identify the leading brands of beer on offer in the Australian marketplace and make a judgement on the main variables effecting the consumption of beer in Australia.
Critically, the need is to identify major competitors to beer and by doing so ascertaining the marketplace that Beer operates within.
PRODUCT RANGE OF AVAILABLE BEERS
The product range available to the market of consumers in the beer segment is wide and varied. For the purpose of identification, Beer can be disaggregated by the means of delivery, being bottled, canned or bulk. (www.ibisworld.com.au, April 15, 2001).
These products are then differentiated as Premium, Local, Imported, Stout, Heavy, Light, Mid Strength, Bitter, Ice and Dry Beers. They will vary in price and quality and position themselves in differing demographics. There is an element of conspicuous consumption and the snob effect in the supply of some beers. Meaning some beers are not exposed to the normal market conditions as they have certain desirability for consumers to be seen consuming these products, especially Premium and Imported beers, this is supported by the growth in the Premium Beer Market. However the expectation would be that the main factors
in the general market... [continues]
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