the Decision Book

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THE DECISION BOOK
FIFTY MODELS FOR STRATEGIC THINKING

Mikael Krogerus
Roman Tschäppeler

Translated by Jenny Piening
WITH ILLUSTRATIONS BY PHILIP EARNHART

First published in Great Britain in 2011 by
PROFILE BOOKS LTD
3A Exmouth House
Pine Street
London EC1R 0JH

www.profilebooks.com
First published in Switzerland by
Kein & Aber AG Zurich
Copyright © Kein und Aber, 2008
1 3 5 7 9 10 8 6 4 2
Printed and bound in Italy by
LEGOPRINT S.p.a. Lavis
The moral right of the author has been asserted.
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.

A CIP catalogue record for this book is available from the
British Library.
ISBN 978 1 84668 395 4
eISBN 978 1 84765 446 5

CONTENTS
Instructions for use

HOW TO IMPROVE YOURSELF
The Eisenhower matrix: How to work more efficiently
The SWOT analysis: How to find the right solution
The BCG box: How to evaluate costs and benefits
The project portfolio matrix: How to maintain an overview
The John Whitmore model: Am I pursuing the right goal?
The rubber band model: How to deal with a dilemma
The feedback model: Dealing with other people’s compliments and criticisms The family tree model: The contacts you should maintain
The morphological box and SCAMPER: Why you have to be structured to be creative The Esquire gift model: How much to spend on gifts
The consequences model: Why it is important to make decisions promptly The conflict resolution model: How to resolve a conflict elegantly The crossroads model: So what next?

HOW TO UNDERSTAND YOURSELF BETTER
The flow model: What makes you happy?
The Johari window: What others know about you
The cognitive dissonance model: Why people smoke when they know it’s unhealthy The music matrix: What your taste in music says about you
The unimaginable model: What do you believe in that you cannot prove? The Uffe Elbæk model: How to get to know yourself
The fashion model: How we dress
The energy model: Are you living in the here and now?
The SuperMemo model: How to remember everything you have ever learned The political compass: What political parties stand for
The personal performance model: How to recognise whether you should change your job The making-of model: To determine your future, first understand your past The personal potential trap: Why it is better not to expect anything The hype cycle: How to identify the next big thing

The subtle signals model: Why nuances matter
The network target model: What your friends say about you
The superficial knowledge model: Everything you don’t need to know

HOW TO UNDERSTAND OTHERS BETTER
The Swiss cheese model: How mistakes happen
The Maslow pyramids: What you actually need, what you actually want Thinking outside the box: How to come up with brilliant ideas The Sinus Milieu and Bourdieu models: Where you belong
The double-loop learning model: How to learn from your mistakes The AI model: What kind of discussion type are you?
The small-world model: How small the world really is
The Pareto principle: Why 80 per cent of the output is achieved with 20 per cent of the input The long-tail model: How the internet is transforming the economy The Monte Carlo simulation: Why we can only approximate a definitive outcome The black swan model: Why your experiences don’t make you any wiser The chasm – the diffusion model: Why everybody has an iPod The black box model: Why faith is replacing knowledge

The status model: How to recognise a winner
The prisoner’s dilemma: When is it worth trusting someone?

HOW TO IMPROVE OTHERS
The Drexler–Sibbet team performance model: How to turn a group into a team The team model: Is your team up to...
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