Assignment #2: BMW’s Dream Factory & Culture
By: Henry sTANLY
Instructor: Dorothy A. Sliben
The Culture at BMW
At BMW much of its success stem from an entrepreneurial culture. In an entrepreneurial culture, work is more than a job, it's a lifestyle. Employees are more like a team than in most companies, and in some cases, they're even like a family. At BMW the following characteristics are used to describe the culture. Treat people with respect: This is a very simple premise, which threads through each and every complicated issue which arise within the company. Respect and trust provide the necessary base for a vibrant and sustainable corporate culture. At BMW everyone’s views or ideas are respected. Individual from all levels of BMW work side by side to develop new ideas. At BMW treating employees with respect helps enable them to do their jobs to the best of their abilities. If you challenge people to raise their bars, provide fun activities, keep people informed and humanize your management, you will get the same culture at BMW. According to the article BMW 10600 employees experience a sense of place, history and mission from the moment they set foot inside the company. Open doors to communication: At BMW there exist an environment where people can interact with each other, support each other and recognize each other's efforts and achievements. At BMW they provide positive rewards for positive behavior. Information is share so that employees are aware of the direction of the company and are involved in it. Employee are offer incentive programs to reward effort and improve quality of life. At BMW they create informal networks where even the most unorthodox ideas for making better cars or boosting profits can be voiced. Learning from past mistakes: According to the article BMW has made its share of blunders over the years. The story of 1959 is told and retold at each orientation of new associate where the company...
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