The Creamy Creations Take-over

Topics: Customer, Customer service, Management Pages: 4 (1535 words) Published: January 29, 2013
Case Study #1
The Creamy Creations Take-Over

The executives of Burger Barn have attempted to implement some new changes to Creamy Creations in a positive light. However, some of these changes risk having an impact on the rosy future they foresee for Creamy Creations. Currently, Creamy Creations is still profitable and the financial numbers have rose since they took over management, but there are few things I do not think Burger Barn put any consideration into when they looked at the current state of the business and the future they foresee if business continues down the glories trail it is on currently.

One of the things I feel Burger Barn did not consider when they predicted the future of Creamy Creations, is that Creamy Creations was still a relatively new business and it was getting praised by the members of the community and the college students namely the clientele. So, the reputation of Creamy Creations was still being created, built and growing when Burger Barn took over the business. The reputation of Creamy Creations was that you got good quality ice cream and made a relationship with your “creamy creator”. The wait was worth the quality of the ice cream, the customer service and the atmosphere of the Shoppe. The Burger Barn implemented changes which impacted the workers and the customers as well as the atmosphere and the reputation that was being built for Creamy Creations. When Burger Barn implemented the “work stations”, which eliminated the “Creamy Creators” per se, that completely changed the atmosphere of the Shoppe. It went from one day having the feel of a an old mama and papa store feeling of take your time, enjoy and savor the moment to order pay and get out; move, move, move people. It is very evident that Burger Barn executives specialize in fast food restaurants and do not really have a niche for taking your time.

Due to the change in the atmosphere, how the ice cream treats are made, and the high employee turnover Burger Barn...
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