years ago just a few months after Samsung started to release its Galaxy
smartphone even though they have had good relation that Samsung had
provided many components for the iPhone and iPad. Finally, in August 24th
2012 a California ordered Samsung to pay Apple $1.05 billion because they
judged that Samsung infringed intellectual property of Appleʼs iPhone and iPad
technology and design. they are, however, still continuing the battle in many
countries now. As seen in this case, business would be highly likely to be
strongly influenced by eternal environment. Therefore a manager and marketer
should always know the environment surrounds their company from a variety of
aspects in order to seize a business chance for sure and avoid risk factors as
much as possible. It is said that ʻPEST analysisʼ should be one of the effective
way to know exterior environment (Abe, 2012). In following paragraph, this
essay first shall demonstrate the definition of ʻPEST analysisʼ. Secondly, this
essay will outline the conflict briefly, and then examine the potential cause using
the Pest analysis. Thirdly, this essay will clarify the marketing strategies of Apple
and Samsung, and then inspect the differences of the two marketing methods
to be sure why the dispute was caused.
As commonly known, ʻPESTʼ stands for ʻpoliticalʼ, ʻeconomicʼ, socio-culturalʼ and
ʻtechnologicalʼ, which are influential external factors on conducting a new project
or market research. Political factors includes Laws, global issues, legislation and
regulations which might affect the company which you are operating either
immediately or in the future. Economic factor includes taxes, interest rates,
inflation, the stock markets and consumer confidence all need to be taken into
consideration. Social-cultural includes the changes in lifestyle and buying trends,
population growth rate, age distribution, ethics and... [continues]
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(2013, 02). The Conflict Between Apple and Samsung from a Marketing Perspective. StudyMode.com. Retrieved 02, 2013, from http://www.studymode.com/essays/The-Conflict-Between-Apple-And-Samsung-1410495.html
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