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The Condition of Indian Animation Industries between Global Economy and Local Culture

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The Condition of Indian Animation Industries between Global Economy and Local Culture
Report for CSCS

The Condition of Indian Animation Industries between Global Economy and Local Culture

Yukie Hirata(Ph.D) Associate Professor Depertment of Interdisciplinary Study Dokkyo Ujiversity, Japan Email: kirara0616@hotmail.com

7th, Decembar 2012 in Bombay, fortunately I could visit an animation festival named 24FPS Annual International Animation Awards which was held by MAAC, the animation academy that provide education of 3D animation, VFX, filmmaking, graphics design and gaming in Bombay. The venue was alive with young animation and gaming fans. Comparing to gaming section, animation sections were comparatively smaller, but I found one section gathered many young generations. The section of Vimanica Comics, sold comic books and T-shirts and I could notice that many young bought them. I asked a girl which comic books were recommended and she recommended me Shiba: The Legends of the Immortal, and she also mentioned one of Vimanica Comic’s works would be made to animation. India has many comic books like the series named Amar Chitra Katha about their culture and history aimed to educate their kids. In my research proposal, this research was aimed to draw the conditions of Indian animation industry, especially two aspects as follows; First, the role of the Indian animation industry in global animation production. The study examines the relationship between the animation industries in India and those in the US or Japan. The key advantage of India, in this case its animation industry, is that it has highly skilled labour and low cost of production. The second focus will be on studying the government’s role in supporting India’s animation industries and understanding the scenario and problems faced by the overall industry. However, the second part, the government’s rolls are very limited according to the fieldwork. So in this report I draw the history and recent conditions of India animation industry as a mutual place of global economy and local culture.



References: Karnik, Kiran. 2012. The Coalition of Competitors: the story of Nasscom and the IT indstry, Collins Business. NASSCOM, The Animation and Gaming Industry in India, NASSCOM. Wrigt, Jean Ann. 2005. Animation Writing and Development: Frim Script Development to Pitch, Focul Press.

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