The Comparative Advantage Theory of Competition Author(s): Shelby D. Hunt and Robert M. Morgan Source: The Journal of Marketing, Vol. 59, No. 2 (Apr., 1995), pp. 1-15 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252069 . Accessed: 24/03/2011 04:09
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Shelby D. Hunt& RobertM.Morgan
The
Comparative AdvantageTheory of Competition
A new theory of competition is evolving in the strategy literature.The authors explicate the foundations of this new theory, the "comparative advantage theory of competition," and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than... [continues]
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=ama. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to The Journal of Marketing.
http://www.jstor.org
Shelby D. Hunt& RobertM.Morgan
The
Comparative AdvantageTheory of Competition
A new theory of competition is evolving in the strategy literature.The authors explicate the foundations of this new theory, the "comparative advantage theory of competition," and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than... [continues]
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