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The Company Apple

By | Feb. 2013
Page 1 of 3
1. What are some of Apple’s biggest successes and failures? Describe why. The Good
How can we have a list of Apples greatest successes without including the computer that kicked it all off, the Apple II. This is the computer that started it all, built just 12 months after the Apple 1 came out, it was the computer that made Apple the company it is today. It was the fastest selling computer of its time, and was designed by cofounder Woznaik. Apple sold this line if computers for almost 20 years or until about 1993. The Apple II cost about $1300 when it first went on sale, but this did not stop the company from selling over 300,000 units in the first few months. This computer alone made Apple $79 million in revenue during 1979. The reason this computer was so successful for its time was the fact it had color graphics, came with two gaming paddles, and was expandable to the users who had it. It came with the ability to add a printer and floppy disk drive to it as well, which was well ahead for its time.

I don’t know how anyone can talk about Apple and not mention ITunes. ITunes changed the way Apple was and will be forever. They changed the way an industry was, and actually killed CD’s in its wake. It was introduced in Jan 2001 and allowed users to store all the data in one place on a computer or portable device. When ITunes was first released it was only available for download on Mac OS 9, however when they partnered with Microsoft and created a platform on Windows it grew to what it is today. ITunes has grown throughout the years, it was originally designed for music only, but today does games and movies and videos. Apple has access to millions and millions of users credit cards and does over $600 million annually with about $60 million to spend on the site. The Bad

One of Apples biggest flops that it ever had was Lisa. The funny thing was Lisa was not a “flop” per say. Lisa did a lot of things right when it included an optional hard drive;...
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