The Coke Side of Life

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The Coke Side of Life
This advertisement uses political influences to persuade the consumer to believe coca-cola will make life enjoyable. The main focal point is a coca-cola bottle with a dozen assorted assault rifles sticking out the top of it. The barrels of the assault rifles are stuffed with various flowers. This leads the consumer to believe that drinking coca-cola will make life peaceful, and serene.

The advertisement is mainly in black and white, except for the flowers which are vibrantly colored. The coke bottle is outlined and blacked out with the word Coke in white. The assault rifles are black with some artistic shading to bring out the details of each one. There are twelve different rifles including an AK-47, anM-16, a couple different sniper rifles, and others. The flowers that are stuffed in the barrels of the rifles are brightly colored. There are twelve different flowers including two different color roses, two different color carnations, an orchid, and others. The slogan, “the Coke side of life” incorporates the word Coke from the label of the bottle.

This advertisement was made in 2006. The year 2006 was a year full of war time events. North Korea test fired missiles over the Sea of the Japan. Iran announced successful nuclear testing. Militant warfare continued in Iraq. Saddam Hussein was convicted of crimes against humanity by an Iraqi court. He was sentenced to death by hanging. The hanging took place in Baghdad, and chaos followed which was videotaped by a witness with a cell phone. A Lebanese militant group fired rockets into Israel. Israel responded by sending thousands of troops into Lebanon. The Pittsburg Steelers won the Super Bowl. Florida won the NCAA football and basketball championships. The World Series was won by the St. Louis Cardinals.

The photographer of this advertisement is Oleg Volk. Mr. Volk is an advertising designer and photographer. He lives in Nashville, Tennessee. Mr. Volk is also a...
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