In the beginning, The Coca-Cola Company began with one product that was developed by a pharmacist in Atlanta, Georgia. The pharmacist, Dr. John Pemberton, developed a syrup mix with carbonated water resulting in what is today known as “Coca-Cola”, (named by Frank Robinson, the bookkeeper). This was sold at Jacob’s Pharmacy for five cents, having an average sale of nine beverages a day. Dr. Pemberton, sold the rights and died two years after developing the beverage in 1888. The product rights were bought by Asa G. Candler. Candler, a natural salesman, was the first person to begin marketing the beverage and took it beyond the Atlanta area into other states. With aggressive marketing strategies and the popularity of the beverage, a supply and demand of this new beverage developed. Joseph Biedenham realized that consumers would buy more products it was more accessible, thus beginning the era. This scheme grew larger with the additional bottling rights obtain by Benjamin F. Thomas and Joseph B. Whitehead from Mr. Candler for the price of one dollar.
With the now growing popularity of the beverage, others began looking for ways to duplicate this product and look. With this, The Coca-Cola Company branded... [continues]
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