The Characteristics Of Balance Scorecard

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Title: The Characteristics of Balance Scorecard that Influence Workers’ Job Satisfaction: A Study of University Staffs’

1. Introduction

1.1 Background of the study
This study examines about the relationship between the characteristics of balance scorecard and job satisfaction among university staffs’. Job satisfaction of the employees is an important element for an organization to ensure the quality of their performance. People with high job satisfaction are tending to give a high contribution to the firm’s performance. This is because, an entity’s performance are depends on the service given by the staffs in that organization. Performance measurement is a tool to measure the individual performance in an organization (butler et al., 1997; Kaplan and Norton, 1996). Firms develop performance measurement system to not only evaluate performance but to help align managerial actions with the goals of the firm. Performance measurement system of an organization, usually conducted with balance scorecard. Balance scorecard is a strategic planning and management system used to align business activities to the vision statement of an organization. This survey is based on the characteristics of the balance scorecard.

Characteristics of Balance Scorecard
Kaplan and Norton (1992, 1996) promote the balance scorecard as the performance measurement system that differs from traditional systems. The performance measurement of the firms is consisting of financial and non-financial measures. According to Maiga and Jacobs (2003), balance scorecard categorized these measures into three perspectives; customer, internal business process, and learning and growth.

Customer can be defined as the people who are received our services or goods from the seller. In the process of the implementation of the balance scorecard as the performance measurement, the customers perspective are driving one of the BSC characteristics such as the delivery performance to customer,...
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