The Challenges of Strategic Management

Topics: Mobile phone, App Store, IPhone Pages: 3 (957 words) Published: April 25, 2010
Strategic Management 313
News Critique - Topic 1 - The Challenges of Strategic Management *Mishal Ibrahim Mohamed *Didi
1. News item sources
Gross, D. 2010. Major new app store to take on Apple, others. (accessed March 6, 2010). Kincaid, J. 2010. The Wholesale Applications Community Sounds Like A Disaster In The Making. (accessed March 6, 2010). Mobile firms unite to offer applications. (accessed March 6, 2010). Schenker, J. L. 2010. Mobile Industry Strikes Back at Google and Apple. (accessed March 6, 2010). 2. Summary

On February 15th 2010, the world's largest 24+ companies that deal with telecommunications have announced that they are tying up with each other to form what they call the Wholesale Applications Community (Gross 2010). This strategy is aimed at creating a unified open platform to create applications to work on any phone, including any carrier and any operation system (OS) that they are using (Kincaid 2010). As we know, Apple dominates the app market with more than 3 billion downloads in 18 months (_Mobile firms unite to offer applications 2010). The operators realised that their current strategy of creating individual applications for each of their phones was not able to come even close to the market share and the competitive advantage that Apple's App store has (Gross 2010). They realized that if they combined their efforts with each other they would be able to serve 3 billion customers collectively (Schenker 2010). Currently all most all third party developers have all been developing for Apple's App Store which amounts to about 140, 000 applications and almost completely ignoring the rest of the market (Schenker 2010)....
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