The Casino Industry Strategic Management

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| UNIVERSITY OF SOUTH AUSTRALIAAssignment Cover Sheet – Internal|

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Name: Mai Ngoc Tan|
Student ID|  1| 0| 0 |  0|  3|  4|  0|  8| 5| Email: maint001@students.unisa.edu.au|
Course code and title: STRATEGIC MANAGEMENT|
School: | Program Code: BUSS 3023|
Course Coordinator: Anthony Bishop| Tutor:|
Day, Time, Location of Tutorial/Practical: Monday 1-3pm BH4-33| Assignment number: 1| Due date: Friday 27 August 2010|
Assignment topic as stated in Course Information Booklet: Casino industry|

Further Information: (e.g. state if extension was granted and attach evidence of approval, Revised Submission Date)  |

I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made.

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Signed: Tan Mai| Date: 27/8/2010|

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ASSIGNMENT 1

THE CASINO INDUSTRY

STRATEGIC MANAGEMENT

STUDENT NAME: MAI NGOC TAN
STUDENT ID : 100034085

CONTENT
1INTRODUCTION
2SUMMARY OF MACRO-ENVIRONEMNT ANALYSIS
2.1POLITICAL/LEGAL FACTOR
2.2ECONOMIC FACTOR
2.3 SOCIO-CULTURAL/DEMOGRAPHIC FACTOR
2.4TECHNOLOGICAL FACTOR
2.5ENVIRONMENTAL FACTOR
3SUMMARY OF INDUSTRY ENVIRONMENTAL ANALYSIS
3.1THREAT OF NEW ENTRANT
3.2THE BARGAINING POWER OF SUPPLIER
3.3THE BARGAINIGN POWER OF BUYER
3.4THE THREAT OF SUBSTITUE
3.5THE INTENSITY OF INDUSTRY RIVALRY
4OTHER FACTORS FOR CASINO INDUSTRY
5FUTUREDIRECTIONS/RECOMMENDATIONS

1Introduction
Casino gambling becomes very popular around the world and it is one of the most common types of entertainment in USA and many other countries. A casino has been defined as houses or accommodates that provide facilities for certain types of gambling activities. Casino is usually built in combine with hotels, restaurants, retail shopping and other tourist attractions. It also provides facilities for hosting live entertainment events and sporting events. The industry has been growing very fast in the past few decades in relate to its size worldwide. It has a large impact to the USA’s economic which include attracting tourists travel to USA for gambling, creating a large number of job opportunities, paying enormous amount of tax to the government. However, there are some evidences shows that USA casino industry has negative changes in bankruptcy, crime rates, environment after casinos opened. In this paper we examine the key success factors which are critical drivers that USA casino industry need to do well in order to survive (Hubbard, Rice & Beamish, 2008). We also examine the macro environment analysis which includes general influence that affect USA casino industry and industry environment analysis which include the factors that affect its profitability and the competitive position. These studies will predict the future growth and...
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