An Assignment cover sheet needs to be included with each assignment. Please complete all details clearly.
If you are submitting the assignment on paper, please staple this sheet to the front of each assignment. If you are submitting the assignment online, please ensure this cover sheet is included at the start of your document. (This is preferable to a separate attachment.)
Please check your Course Information Booklet or contact your School Office for assignment submission locations.
Name: Mai Ngoc Tan|
Student ID| 1| 0| 0 | 0| 3| 4| 0| 8| 5| Email: firstname.lastname@example.org|
Course code and title: STRATEGIC MANAGEMENT|
School: | Program Code: BUSS 3023|
Course Coordinator: Anthony Bishop| Tutor:|
Day, Time, Location of Tutorial/Practical: Monday 1-3pm BH4-33| Assignment number: 1| Due date: Friday 27 August 2010|
Assignment topic as stated in Course Information Booklet: Casino industry|
Further Information: (e.g. state if extension was granted and attach evidence of approval, Revised Submission Date) |
I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made.
I authorise the University to test any work submitted by me, using text comparison software, for instances of plagiarism. I understand this will involve the University or its contractor copying my work and storing it on a database to be used in future to test work submitted by others.
I understand that I can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp
Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement.
Signed: Tan Mai| Date: 27/8/2010|
Date received from student| Assessment/grade| Assessed by:| Recorded:| Dispatched (if applicable):|
THE CASINO INDUSTRY
STUDENT NAME: MAI NGOC TAN
STUDENT ID : 100034085
2SUMMARY OF MACRO-ENVIRONEMNT ANALYSIS
2.3 SOCIO-CULTURAL/DEMOGRAPHIC FACTOR
3SUMMARY OF INDUSTRY ENVIRONMENTAL ANALYSIS
3.1THREAT OF NEW ENTRANT
3.2THE BARGAINING POWER OF SUPPLIER
3.3THE BARGAINIGN POWER OF BUYER
3.4THE THREAT OF SUBSTITUE
3.5THE INTENSITY OF INDUSTRY RIVALRY
4OTHER FACTORS FOR CASINO INDUSTRY
Casino gambling becomes very popular around the world and it is one of the most common types of entertainment in USA and many other countries. A casino has been defined as houses or accommodates that provide facilities for certain types of gambling activities. Casino is usually built in combine with hotels, restaurants, retail shopping and other tourist attractions. It also provides facilities for hosting live entertainment events and sporting events. The industry has been growing very fast in the past few decades in relate to its size worldwide. It has a large impact to the USA’s economic which include attracting tourists travel to USA for gambling, creating a large number of job opportunities, paying enormous amount of tax to the government. However, there are some evidences shows that USA casino industry has negative changes in bankruptcy, crime rates, environment after casinos opened. In this paper we examine the key success factors which are critical drivers that USA casino industry need to do well in order to survive (Hubbard, Rice & Beamish, 2008). We also examine the macro environment analysis which includes general influence that affect USA casino industry and industry environment analysis which include the factors that affect its profitability and the competitive position. These studies will predict the future growth and...