"Centro Atlantico de arte moderno" (CAAM)
The "Centro Atlántico de Arte Moderno" (CAAM) is the main contemporary art museum in the Canary Islands at Gran Canaria, Spain. Located in the neighborhood of Vegueta in the city of Las Palmas de Gran Canaria.
The CAAM opened on December 4, 1989 for the first time with an initial collection inherited from the "Cabildo" of Gran Canaria, based primarily on school funds. Between 2000 and 2004 the collection increases by about 2,000 pieces to the acquisition of the entire collection APM. It currently has a permanent collection of about 2,600 works, many of them from America, Africa and Europe.
The building was designed to combine with its surroundings but with a modern feeling to it, the building retains the original facades of two earlier houses. This has been made this way because Vegueta is a famous old town at Gran Canaria and this way the neoclassical style is maintained while giving a fresh look to the museum. The interior of the building has been renovated many times but it still resembles structures and some of the most important traditional architectural elements like the "Canarian patio" which consists on leaving a big space in the middle of a room usually letting the sun light reach it.
This modern building in the famous antique city of Vegueta creates a positive contrast and makes it very striking. This town is also very central and most museums are nearby like "the casa de colon" or the Canarian museum which are close by, this makes it very accessible for people. This building has also the "design for everyone" which means that the building has been designed for every type of people, there are slopes for wheelchairs, lifts for elder people, and its safe for small children.
There are 3 exhibition floors, a restaurant / cafeteria, study rooms, offices and a library. The entrance to the museum was always free but nowadays its only free on Thursdays, the entrance ticket is very cheap, 3 Euros per person and children can visit it for free. This helps a lot to schools as they can make guided tours with kids of all ages to enjoy the museum, there are also plenty of art activities to keep everyone entertained.
Accessing the library is totally free, it may be used by anyone but its frequently used by students that use it as a calm place where they can study.
At this museum there are permanent exhibitions an monthly ones in which different pieces arrive from museums in other countries, most of the displayed art changes very often which makes people visit it from time to time as the whole museum changes the genre of its exhibitions. The museum has guides that can be made public, in groups or individually but it could also use some audio guides as it may be more suitable for individual visitors.
The shop also varies its content maintaining some merchandise but changing most of its products depending on the actual exhibition. Rarely the museum used to make some actions in which by paying a ticket everyone could bid their money in order to obtain certain products. -------------------------------------------------------
There isn't much advertising about this museum and this is possibly its main flaw, advertising campaigns could be made showing it on different medias such as news papers, radio, television etc... -----------------------------------------------------------
The CAAM has its own magazine called "Atlántica magazine, Revista de Arte y Pensamiento" its a four monthly publication, focusing on the latest tendencies in art, as we said before, especially in Africa, Europe and America, the three continents which conform the idea of tri continentality, the cultural context of the Canary Islands and the idea that was behind the birth of CAAM "Atlántica magazine" presents in contents in Spanish and English, and brings together the work of writers, critics, artists, gallery directors, magazine editors and other prominent figures of the international art...
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