The Business Proposal of the General Agency of Korean Morning Glory in Mainland China

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The Business Proposal
-------- The General Agency of Korean Morning Glory in Mainland China

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The Business Proposal of the General Agency of Korean Morning Glory in Mainland China

Preface:
At first, we want to let you know that our proposal isn’t based on a new corporation. It was finished on selling products from an overseas company called Morning Glory, which is a very famous company, specialized in stationary, in South Korea. You may not know about the company, but if I mention the Blue Bear, the primary character of Morning Glory, I am sure there must come up some ideas on your mind. One of our group members likes the Blue Bear very much, and she wants to operate a franchised store of Morning Glory. So we decided to help her start working on her ambition by dint of working out the report. Thus we got an assumption of being the Chinese General Agency of Korean Morning Glory. As it is known to all, being an agency, we have a total different business mission and strategies analysis from other ownerships, and here they are.

Business Mission
1. For Morning Glory: Providing our customers with quality service and reliable goods is our basic philosophy. Morning Glory refers to the glory of morning - an essence we hope to capture in each product. Our goal is to become a worldwide brand known for these qualities. 2. For our agent: Protecting the copyright of Morning Glory (named “MG” as follow) in China and inherit their mission to provide customers with quality service and reliable goods.

Strategies Analysis
S. W. O. T. Analysis
Organization Strengths (S)
1. Advantaged Site: We choose one of the biggest markets in Mainland China ---- Shanghai, as the General Agency of Korean Morning Glory. 2. Advantaged Economic Environment: Though the economy in America has been in troubles, Chinese Government has a good macro-economic control to protect our domestic industry. So, the economy in China is still...
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