The Brand Nike

Topics: Nike, Inc., Bill Bowerman, Michael Jordan Pages: 2 (537 words) Published: March 5, 2013
When people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James, Tiger Woods, Maria Sharapova, and Michael Jordan. These athletes wearing the Nike sign, was what really got the consumers to buy brand name items. But, most people don’t know where the brand Nike originated from.

You might be surprised to know that one of the world's dominant shoe, sports equipment and clothing brands was named after the Greek goddess of victory -- and that the inspiration for the name struck during a dream. It began in 1964 with a casual agreement and between University of Oregon track coach Bill Bowerman and Phil Knight. The pair formed Blue Ribbon Sports and began importing Japanese brand running shoes, known today as ASICs, in the United States. In 1967, Knight and Bowerman made the handshake deal formal and incorporated as BRS Inc. Jeff Johnson signed on in 1965 as the company's first full-time salesperson and opened Blue Ribbon Sports' first retail outlet the following year. In 1971, Johnson made an incalculable contribution to the company: One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses. The company used the moniker for its first footwear product to feature the "Swoosh" mark -- a soccer cleat called the Nike, whose name beat out Knight's suggestion that they call it the Dimension 6.The Swoosh trademark was created by a graphic-design student from Portland State University. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century

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