The Boy in the BCAA Insurance Ad:
How Much More Should Your Parents Give You to Make You Happy?
As a parent, I always envy today’s young children’s lives. Every time I see a tiny girl dressed like a little princess, a child surrounded by all kinds of snacks and toys, even a baby sleeping in a lovely baby car, the image of my poor childhood enters my memory right away. What a huge difference! I cannot imagine what would happen if I was given one of their dresses, food or toys when I was little. Maybe one, just one, could have made me very satisfied and appreciative. Just like my first winter jacket my parents bought for me when I was five. First of all, I didn’t wear it until the spring festival two months later; second I wore it so carefully and so long that eventually it was too small for me. Now let’s go back to today’s children. With all kinds of food and toys and clothes surrounding them, however, I don’t see too much appreciation on their faces. In a way, they are not as happy as my childhood. The BCAA insurance ad, which appeared in the winter 2009 of Westworld , strongly gives us this kind of feeling: Today’s kids are so rich, but they are not happy because the more they get, the more they want.
Speaking to how rich today’s kids are, let’s first count how many types of toy cars he owns in his toy ‘car sale’: along the front of his car display, about eight to ten dinky toy cars; six slightly bigger toy cars in the second row with three or four drag cars among them; about six racing toy cars next; two remote-control electric cars with a antenna sticking out of each; two model SUV cars; and finally, two children’s drivable electric cars in the back row. The total of his cars I count is about thirty-five. Although some small cars are only worth from two to five dollars, the bigger ones like the two drivable electric cars can be worth four hundred to five hundred dollars. As a result, the total value of these toy cars in the ad can reach over... [continues]
How Much More Should Your Parents Give You to Make You Happy?
As a parent, I always envy today’s young children’s lives. Every time I see a tiny girl dressed like a little princess, a child surrounded by all kinds of snacks and toys, even a baby sleeping in a lovely baby car, the image of my poor childhood enters my memory right away. What a huge difference! I cannot imagine what would happen if I was given one of their dresses, food or toys when I was little. Maybe one, just one, could have made me very satisfied and appreciative. Just like my first winter jacket my parents bought for me when I was five. First of all, I didn’t wear it until the spring festival two months later; second I wore it so carefully and so long that eventually it was too small for me. Now let’s go back to today’s children. With all kinds of food and toys and clothes surrounding them, however, I don’t see too much appreciation on their faces. In a way, they are not as happy as my childhood. The BCAA insurance ad, which appeared in the winter 2009 of Westworld , strongly gives us this kind of feeling: Today’s kids are so rich, but they are not happy because the more they get, the more they want.
Speaking to how rich today’s kids are, let’s first count how many types of toy cars he owns in his toy ‘car sale’: along the front of his car display, about eight to ten dinky toy cars; six slightly bigger toy cars in the second row with three or four drag cars among them; about six racing toy cars next; two remote-control electric cars with a antenna sticking out of each; two model SUV cars; and finally, two children’s drivable electric cars in the back row. The total of his cars I count is about thirty-five. Although some small cars are only worth from two to five dollars, the bigger ones like the two drivable electric cars can be worth four hundred to five hundred dollars. As a result, the total value of these toy cars in the ad can reach over... [continues]
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