The Body Shop

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  • Topic: Anita Roddick, The Body Shop
  • Pages : 3 (742 words )
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  • Published : October 29, 2012
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THE BODY SHOP

ABOUT BODYSHOP

Dame Anita Roddick is the founder of The Body Shop. The very first store of The Body Shop opens on 26th March 1967 in Brighton, on the south coast of England. The Body Shop now has 2400 stores in 61 countries.

The Body Shop believes that only nature’s way can brings out beautiful. They offers product that will enhance our natural beauty yet for us to express our unique personality. One of their unique selling points is the intense environmentalist philosophy of their business, which highly protects our planet. They do not do it for the sake of fashion because they think nature’s way is the only way.

MISSION STATEMENT
"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."
-Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop The Body Shop International plc. (2012). Retrieved from <http://www.thebodyshop-usa.com/about-us/aboutus_company.aspx>

VISION STATEMENT
"I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out. That is my vision."
-Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop. The Body Shop International plc. (2012). Retrieved from <http://www.thebodyshop-usa.com/about-us/aboutus.aspx>

From the color tone used by the image on the left, The Body Shop has achieve their goals of being environmentally friendly brand as we know that green is the color of nature and it also means growth and harmony. From the color tone used by the image on the left, The Body Shop has achieve their goals of being environmentally friendly brand as we know that green is the color of nature and it also means growth and harmony.

<http://www.thebodyshop-usa.com/index.aspx>
The Body Shop, which recognized under the Humane Cosmetics Standard against animal testing. This marketing strategy has achieved their mission as...
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