1.0 ASSIGNMENT 1
1.1 Automobile Industry History
The birth of the car as we know it today took several years and the works and developments of many people. It was not until 1885 that the first car rolled down the streets, however, earlier attempts at steam powered road vehicles were successful, giving people the idea that cars as we know them today have existed for a lot longer than they have.
In the year 1769, a French engineer by namely Nicolas J. Cugnot invented the first automobile to run on the roads. This automobile, was a self-powered, three-wheeled, military tractor that made the use of a steam engine. The range of the automobile was very brief and it could only run at a distance for fifteen minutes. In addition, these automobiles were not fit for the roads as the steam engines made them very heavy and large, and required ample of starting time. Oliver Evans was the first to design a steam engine driven automobile in the U.S.
Then, a Scotsman, Robert Anderson, was the first to invent an electric carriage between 1832 and 1839. However, Thomas Davenport of the U.S.A. and Scotsman Robert Davidson were among the first to invent more applicable automobiles, making use of non-rechargeable electric batteries in 1842. Development of roads made traveling comfortable and as a result, the short ranged, electric battery driven automobiles were no more the best option for traveling over longer distances.
The Automobile Industry finally came of age with Henry Ford in 1914 for the bulk production of cars. This lead to the development of the industry and it first begun in the assembly lines of his car factory. The several methods adopted by Ford, made the new invention popular among the rich.
According the automobile industry US, dominated the automobile markets around the globe with no notable competitors. However, after the end of the Second World War in 1945, the automobile industry of other technologically advanced nations such as Japan and certain European nations gained momentum and within a very short period, beginning in the early 1980s, the U.S Automobile Industry was flooded with foreign automobile companies, especially those of Japan and Germany.
The current trends of the Global Automobile Industry reveal that in the developed countries the automobile industries are stagnating as a result of the drooping car markets, whereas the automobile industry in the developing nations, such as, India and Brazil, have been consistently registering higher growth rates every passing year for their flourishing domestic automobile markets.
1.2 The Growth Pattern
Automobile industry is the growing at an extraordinary speed in Asian region in the world, primarily due to a saturating automobile industry of western world. China, India, & ASEAN (Association of South-East Asian Nations) countries are the major driving markets for Asian automobile industry. The report "Asian Automobile Industry Outlook (2007-2011)" says that the low cost vehicles are driving the growth of automobile industry in promising economy, such as China & India. It offers huge opportunities for global players in these economies. Besides those Asian countries, such as Thailand, Philippines, Indonesia, and Malaysia are expected to be the potential markets for automobiles due to AFTA (ASEAN Free Trade Area), this was told by our Malaysian prime minister Dato’ Sri Mohd Najib Tun Abdul Razak in the Renaissance Hotel, Kuala Lumpur, on the 7th march 2005, where he was giving speech on Malaysian automobile industry and AFTA. Moreover from long-term perspective, cheap financing and prices discounts, rising income levels, and infrastructure developments will drive the growth in majority of the Asian automobile market. However poor infrastructure is affecting the growth pattern in Asian automobile industry for an example commercial vehicle dominates Indonesian and two wheelers Sri Lankan automobile market due to the poor roads. Nevertheless, hereby I have...
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