commonplace things. Henry Ford had an idea to manufacture
automobiles, and he made his idea happen. The owners of Google had
an idea, and they made their idea happen. These individuals not only
made their ideas happen; they took simple ideas and made them work.
Examples of commonplace passionate interests can be found by
examining careers. An example of a common passionate interest is a
career. Ideas from commonplace things are not the only way, but the
route I’ll be discussing.
Advertisers are tasked with using their passionate interest in
advertising to develop creative ideas that represent commonplace
products. One example of this principle can be understood through the
Got Milk campaign. The Got Milk campaign consisted of celebrities with
milk mustaches. The purpose of the campaign was to increase milk
sales. The advertising executive must find a way to relate to the
demographic. The idea must create an effective communication channel
between the company and the audience. A milk mustache is an
everyday item that is identified by all ages. These type of items are good
to use in advertising, because they are easy to recognize. That
commonplace thing combined with the question Got Milk became a very
successful advertising campaign.
Teachers, like advertisers, have a passionate interest in their
work, and their best ideas arise from commonplace settings to meet
commonplace needs. Teachers use tools to help communicate ideas to
students. One tool might be an analogy to help explain something.
Another tool might be as simple as providing a visual aid for a visual
learner. Visual learners learn more by seeing it rather than reading or
listening. That teacher must have the passion to find a solution that will
enable him/her to reach his/her students. For instance, an elementary [continues]
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(2012, 09). The Best Ideas Arise from Passionate Interest in Commonplace Things. StudyMode.com. Retrieved 09, 2012, from http://www.studymode.com/essays/The-Best-Ideas-Arise-From-Passionate-1107360.html
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