Information technology has had a great influence in our lives. Innovations such as television, internet, radio, cellular phones, etc., have influenced the way we teach, the way we shop, the way we maintain ourselves informed, and also the way we view sports.
One of the oldest advancements in IT would be television. Television has brought sports to a whole new level. It has allowed people to view events across the country, and also to view events throughout the world. It is a great tool that allows the public to know what is happening as it happens. Television allows some of the most respected events to be viewed live, from our homes. A great example of this is the Super Bowl. The Super Bowl is now a tradition of American lives, and although it has been for many years, the first Super Bowl game was not as viewed by the country as it is now. Most people did not show the game the importance that they do now. With the help of technology the game could be viewed by millions of spectators and that made a big difference. Producers and marketers have managed to make the most out of it, to the point where even people who do not care about the game or the sport would watch it just for the commercials. Companies will air their best commercials during this event due to the high ratings that this event has. Broadcasters are also able to improve the viewing experience of sports events by providing fans with game-specific content when they want it. Team facts and game statistics give fans a closer view of the game. This ends to be beneficial to both the fans and the marketers; “it allows the fan to get closer to the game and the marketer to get closer to the fan.” (Sportvision)
Television gets fans involved in the action, and puts the marketers in the broadcast.
Another great advancement of information technology would be the use of the Internet. It is a powerful tool that is widely used to get information throughout the world. The greatest advantage about it is...
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