The Beach Carrier

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Q1:What is the nature of the product? What are its strengths and weaknesses? A1:The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues).

The Beach Carrier possesses several strengths relative to competitive products in the market, including the following: 1.First, the overall product concept of a single bag that can carry all of the things needed for a day at the beach is a differentiator. 2.Secondly, the Beach Carrier can be easily handled and stored when not in use as it can be folded down to a 12-inch by 12-inch square. 3.The Beach Carrier is large and roomy and contains multiple compartments and different-sized pockets. It can accommodate carrying items varying in size from a bottle of sunscreen to a beach chair or ski boots. 4.It is manufactured in a lightweight, tear-resistant, fade-proof fabric that dries quickly and is thus suitable for a range of outdoor activities. 5.The Beach Carrier will be offered in a variety of fluorescent and conservative colors, where competitive products are only sold in three colors. 6.The selling price of the Beach Carrier will range from $12.99 to $14.99 versus a range of $16.95 to $59.99 for similar, competitive products.

Some of the weaknesses of the Beach Carrier include the following: 1.The Beach Carrier is 36-inch by 36-inch when in use and this size was perceived to be much larger than necessary by many members of a focus group. 2.The Beach Carrier’s overall size may be more cumbersome to handle relative to its top two competitors, the “Caddy-Shack” and the “Wonder Wheeler”. The “Caddy-Shack” is...
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