The Bcg Matrix of Hp

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To achieve a definite compact mass of masonry, there always requires some binding material, which can be easily transformed into a paste and can firmly hold bricks or stones together. The most popular and prominent binding materials of the present age are lime and cement, as they are not found in nature in ready form; they have to be prepared from raw materials. The parent raw material from which they are derived is limestone found abundantly in nature. Cement is a finally powdered substance, which possesses strong adhesive powers, when combined with water. This is widely used as a material for cementing purpose in construction industry. Now a day, cement is considered as an important binding material due to its use in the building industry. It is used in making all types of construction/buildings, and its demand increases with the improvement in real income, urbanization and education. At the time of independence there were only four cement factories in Pakistan, by the time the population increased, which also enhanced the construction activities and hence gave birth to a reasonable demand of cement in the country. The increase in population justified the erection of new cement plants in the country; so, at present we have 28 cement producing plants, in which 23 are producing cement now, one cement plant if for only white cement and 4 are going to start producing cement by the end of this year, and these plants are producing yearly about 18 million tons of cement.

The BCG Matrix of HP


High Medium Low 1.0 0.50 0.0 High

G +20
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