The Baby Boom

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Baby Boom or Doom?

After World War 2 as soldiers returned home they were looking to settle down, start families and make up for lost years caused by the war. This became known as the baby boom which first began in Canada in 1947 and lasted until 1966, it started later and lasted a couple years longer compared to the United States. This baby boom not only effected Canada then but continues to effect the country today and into the future. The baby boom effected Canada in many different ways, starting with how Canada’s demographics drastically changed in the early years of the boom. Another change was the economy which blossomed and, whose target audience were mainly the Boomers. The baby boomers are still affecting Canada today as they age and retire. Many events have impacted Canada into the country it is today but there is no event that has made such a decisive impact than the Baby Boom.

First of all the baby boom affected the demographics of Canada especially in the fifties and sixties. In the years after the war young couples quickly decided to settle down, buy homes and start families. In 1959 Canada had the highest birthrate in the industrial world (Bain, 2000, p. 217) The Canadian government created the Central Mortgage and Housing Corporation, which made it easy for the young couples to obtain long term mortgages. This resulted in thousands of homes being built along with around 1400 churches (Bain, 2000, p.219). There soon became a

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high demand for schools, first starting with elementary, and as the children aged high schools and universities were built up. In the early nineteen hundreds before the baby boom an average student only spent six years attending school due to farming duties and only one in ten students graduated from High School. (Bain 2000, p.219) However the boomers stayed in school much longer because of the rapidly expanding economy, which required more education. Also the high demand for housing caused cities to expand beyond their boundaries and spill into the countryside. The ideal lifestyle was to own a detached home with a garage, lawn and picket fence. This rapid growth turned some subdivisions into satellite cities. Don Mills in Ontario was the first satellite city, for the first time developers planned an entire community complete with sewers, schools, churches and parks. The older part of cities became "downtown" where older buildings were demolished and replaced by high rises becoming the common workplace; older houses downtown often became homes to immigrants. Because the baby boom created such high demand for housing in Canada it changed its demographics, expanding small cities outside their original boundaries. Canada's demographics were drastically changed and improved because of the Baby Boom, particularly between 1950-1960.

In addition the economy was constantly generating new products to appeal to the Boomers from when they were born and through to today. Throughout the Baby Boom over six point seven million babies were born in Canada and made up for almost half of Canada’s population by the end of 1961. This forced the economy to focus the majority of its marketing on the Boomers. Right from when the boomers were babies the economy concentrated on producing products for babies. For example Gerber Baby Company's sales doubles between

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1949 and 1952 Barbie was introduced in 1959 and was a hit with young females. The early sixties rolled around as the boomers became teenagers and so did the birth of the bikini. Later on car sales were focused on Baby Boomers when they were young adults flashy, stylish cars and the VW Beetle with sales peaking in the late seventies. As the boomers age, and try to stay fit the fitness industry has widely grown. For example in the year 2000 more then a thousand instructors were certified Pilates instructors. (Crawley, 2006, p.1) During the later part of the nineteen hundreds the...
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