The Attractive Workplace

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The Attractive Workplace

Subject: Report on The Attractive Workplace
To: Mr. Livingston, Chief Executive.
From: Mr. Laursen
Date: 11 January 2011

The purpose of this memo report is to get an idea of how to attract and maintain different employee groups in the best possible way. The research done for the report is based on interviews with British Telecom employees Joanne Benson and Adelise Ashdown, and articles from “”, “”, “” and “”

The labour market is undergoing tremendous changes these years, associated with technological and economic changes. These are factors as; globalization, the technology development and evolutions, increased market management. The market change speed and the market change faster. These factors are just some of the factors that play a significant role in labour market development.

There is a big difference between the younger and the older generations, for example what they emphasize in their choice of workplace. It is assumed that the elderly will live longer. The life expectancy in 2050 will be 82 years for males and 85 years for women. It is an image of the so-called “older bomb”, which probably means that they are feeling better and are expected to work longer than before. The older generation in the labour market is what we today call the “Generation Plus”, a group we also know as "record generation," "baby boom", the "silver" or simply "seniors". “Generation Plus” is characterized by being active, extroverted, educated and flexible. The Generation Plus looks for new experiences, new challenges and new knowledge. They look forward to try something what they have had postponed, while children were at home. The younger generation, the “Generation Y” is today about 14-28 years old, and has started to consume the labour market.  The Y's in “Generation Y” refers to the word "why". The Y’s are accustomed to ask many questions, and since childhood has Y's been used...
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